crosspromo

World of Warships unveils plans for a Hot Wheels collab in March

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It's a well-known, highly scientific, immutable fact of physics that painting rad flames on the side of your vehicle will make it at least...

EVE Online is kicking off a huge collab with Doctor Who next week

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Well now, it's only the fourth day of January and we've already got a contender for most amazing and weird transmedia synergy cross-promotion of...

Riot Games is partnering with Rihanna’s makeup brand Fenty to promote Arcane

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File this one in the bin where I put all the weird cross-promos for a snarky end-of-the-year post: Riot Games is collaborating with Fenty...

Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear

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Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...

Genshin Impact will reportedly get a crossover promotion with KFC in China

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KFC has its fingers in a lot of weird things, whether it's visual novels, gaming PC creation, or attempts to hawk its product via...

Fortnite’s new LTM pits players against the Mandalorian and each other for a Beskar Umbrella

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What are you willing to go through for a unique umbrella in Fortnite? Are you willing to face off against one of the toughest...

Fortnite and Verizon have put together an in-game stadium to celebrate the Super Bowl

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It's either time for the biggest football game in America or a reason to check out some superb owls. It's almost Super Bowl Sunday...

SMITE introduces new character skins from Avatar: The Last Airbender and The Legend of Korra

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It appears that the developers of SMITE are continuing to reach into the well of fiction for additions to the game. Starting in July,...

World of Warships brings Warhammer 40K ship bundles to the game

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Sure, World of Warships is all about being true to history, but history doesn't have enough hyper-gothic futurist style to it. That problem is...

The Daily Grind: How do you feel about MMO cross-promotions?

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Whether it's sanctioned or not, the tradition of MMOs taking any opportunity to draw upon the popularity of other entertainment mediums has been around...

Guild Wars 2 kicks off new Icebrood Saga promotion with… Quiznos?

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If last summer's Guild Wars 2 bubble tea promotion didn't do it for you - and it didn't do it for a lot of...

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