If you’ve been following the news of this summer’s Warcraft movie and thought that this would be the best opportunity ever for some serious cross-promotion with World of Warcraft, trust us, you’re not alone. Blizzard would be downright short-sighted (jump to comments section for sarcastic rebuttal) to ignore this change to funnel audience members into its MMO.
This might be happening, too. There’s an officially confirmed survey from Blizzard floating around that is testing the waters for a prospective “Ultimate Movie Edition” of World of Warcraft. This package contains the core game, all expansions to date (but not the upcoming Legion), 30 days of game time, and an exclusive (but unnamed) in-game item. According to the description, this edition is “free with the purchase to see Warcraft in a theater.”
While Blizzard said in the survey that it is “considering” this offer, it seems like it would be a smart move. What do you think?