“Located in the PetCo parking lot just a short walk from the San Diego Convention Center, Ice Cream Citadel will provide visitors with free ice cream in two flavors: ‘Villain-illa’ and ‘Scourgeberry Sorbet.’ In partnership with Yelp, Blizzard has also created a Yelp business page for the pop-up, titled ‘The Lich King’s Ice Cream Citadel,’ where users can rate, review, and post photos of their experience. Starting July 18, those brave enough to call the business (1-855-LIC-HKNG) will be greeted by the Lich King’s chilling voice.”
Of course there’s a live-action trailer to go with it. Maybe fallen Arthas will be better as a soda jerk than as a game dev? And you guys thought our puns were terrible!
Amusingly, when you google search Ice Cream Citadel, you’ll find a WoW guild recruiting thread from last year. Well done, players.