Activision-Blizzard Q3 2018: Activision Blizzard revenue dips, WoW Battle for Azeroth did well

Now my stats are good!

It’s probably a good thing for Activision Blizzard that its third quarter financials cut off at the end of September, given that its stock took quite a tumble following its confusing messaging at BlizzCon this week. The investor report was indeed released today, and the company’s revenues of $1.51B for the quarter are actually down compared to the same quarter last year, in spite of the launch of World of Warcraft’s expansion, which performed more than well, though of course we’re getting only vague monthly active users counts across all titles and only confirmation of the 3.4M units initially sold as announced this past summer.

“Activision Blizzard had 345 million Monthly Active Users (MAUs) in the quarter. […] Blizzard had 37 million MAUsC in the quarter. World of Warcraft: Battle for Azeroth set a new day-one franchise record with more than 3.4 million units sold-through. World of Warcraft engagement grew strongly quarter-over-quarter. Hearthstone recently surpassed the 100 million life-to-date registered player milestone. […] Destiny MAUs grew quarter-over-quarter and year-over-year, driven by the launch of Forsaken and reach initiatives for the base game.”

Notably, during the investor call, the company admits Destiny 2 didn’t quite perform to expectations, which you might have suspected given that Bungie is basically giving it away for free.

Source: Activision
Update 11/9
ActiBlizz stock continued its plummet yesterday, falling 10% on the news. Yikes. Thanks, Luvly!
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