World of Warcraft Battle for Azeroth sells ‘more than 3.4 million’ copies for a ‘day-one sales record’ for WoW

    
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We were just grumbling on this week’s MOP Podcast about not having any idea how well World of Warcraft’s Battle for Azeroth had sold – and having to rely on “well, a lot of bloggers went back…” for mere anecdotal data. We still don’t have a playerbase headcount, but as of this morning, we have a better idea based on box sales.

“Blizzard Entertainment today announced that as of Battle for Azeroth’s first full day of launch on August 14, more than 3.4 million units of the latest World of Warcraft expansion had sold through worldwide—setting a new day-one sales record for the franchise and making it one of the fastest-selling PC games of all-time.”

Legion, Warlords of Draenor, and Cataclysm, you’ll recall, sold 3.3M out of the gate, with the other expansions trailing behind them.

The PR is touting the upcoming Stromgarde warfront, Uldir raid on September 4th, and the dawn of the first PvP season and Mythic Keystone dungeon season on that same date. “Additional updates are in the works that will provide even more content for players on an ongoing basis, including the ability to recruit the Kul Tiran humans and Zandalari trolls as playable Allied Races,” Blizz reminds us.

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Solaris
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Solaris

I’m loving it. Well deserved imo. /shrug

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DargorV .

They ripped off 3.4mil people in one day (mostly pre-orders from then loyal now disgruntled fans), because that expansion isn’t WoW worthy. Game forces you to play one way and one way only (single-player). No sandbox, no freedom of choice, timegating everywhere, bugs, ill-adjusted scaling, ignored feedback all over the place about all the things that have gone wrong yet blizz just doesn’t care.

3.4mil is just a number, look under the carpet and you’ll see its a mess in there and blizzard keeps its head in the sand and only listens to fanboys’ praise or fanboy-ran sites like blizzardwatch. The devs make one bad move after the other and the real situation in-game is that its getting empty, slowly but steadily.

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Serrenity

/eye-roll

hyperbole much?

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DargorV .

No not at all? I actually kept the list of things going wrong short and the fact the game is bleeding players out has been known for a while.

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Zora

Heh those millions must be playing something else right now because on both my high-pop realms I keep seeing half the people phased in from -other- realms and that’s even on boralus at peak times… :P

At least there were no queues at launch or so my guildies tell me, that’s sure a first and a pleasant one at that… even WoD had queues for a week at launch.

gelfred
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gelfred

I dont think it attempts to keep you with same realms at all unless on RP realms.

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Sally Bowls

^ This. I think the realm is mattering less and less for instancing.

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Daniel Reasor

The sales figures “by launch day” include all the people who pre-ordered BofA in order to get the Legion Allied Races before seeing what BofA was shaping up to be. It’s an inherently dishonest press release.

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Slaasher

hmmm. You could use that same reasoning for every press release before a launch for every game that has pre-orders.
I dont think you can call it dishonest unless they promised things that they did not deliver.
I’ve heard a number of things from a lot of people about this expansion but i haven’t heard that.

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Daniel Reasor

“You could use that same reasoning for every press release before a launch for every game that has pre-orders.”

And I do. When someone’s pissing on your leg and telling you that it’s raining, you have no obligation to agree with them.

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Slaasher

Well let us in on your secret. How have they been pissing down your leg?

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Serrenity

So … when exactly *should* they count pre-orders then? From a revenue perspective, it’s very unlikely they financially that recognize any of that money until the actual launch day because of the ability for customer’s to cancel the preorders without penalty.

I don’t think there’s anything inherently dishonest about reporting Pre-orders in Day 1 sales. The distinction between pre-orders and Day 1 sales is marginal at best, and the data is more likely to be abused by arm-chair market analysts if pulled out into something like “We had X number of pre-orders and X number of people who purchased exactly on this calendar date!”

That doesn’t tell you anything valuable, at all. Calendar day 1 sales doesn’t tell you anything about how well an expansion is being received or anything like that. It’s a useless metric to be called out without the pre-order numbers, which show ACTUAL interest in the game.

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Denice J. Cook

To be honest, a lot of people on the forums said they had already unlocked allied races and/or used their L110 boosts by the time the $hit hit the fan, so they were not allowed to cancel their preorders. Fortunately, I hadn’t done either, so I got my money back.

I canceled my subs the same day, and I’ve seen a whole lot of people on the forums saying they did the same.

The worst thing about this whole mess is that it’s intentional, and won’t be repaired.

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Slaasher

Not to add fuel to the fire
But here goes ….
WHOOOSH
…. what will be really interesting to see is how WoW Classic affects these numbers and what the net result will look like for Blizzard

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Obelisk Kai

The logical business model for WoW classic is to offer it to wow subscribers. I.E. you subscribe to World of Warcraft and you’ll get access to classic as a supplementary service. This allows Blizzard to get money from lapsed players that will be used to support the main game and increase it’s subscriber count whilst classic players use a game in maintenance mode and which should be relatively cheap to run.
It also means live players will be able to dip their toes into classic should there be a content lull in live and this would tide them over to the next release, hopefully still playing and still paying.

Anyone who thinks Blizzard would set up a direct competitor to WoW and who wistfully imagines classic numbers crushing live, and therefore validating that classic was and is superior to live, is deluding themselves. Blizzard will set up classic in such a way that it supports live and is not a threat to it in the slightest.

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Denice J. Cook

As long as they don’t start screwing with Classic in any way, I don’t care; Classic certainly had its bugs and flaws, but it’s the best WoW we’re ever going to get by far. Blizzard keeping a “hands off” approach to Classic code is the only guarantee we have that it won’t wind up the same disaster that the live game is.

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BalsBigBrother

I am having fun all the rest of the talk is really just back ground noise when that is the case /shrugs

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Sorenthaz

Yeah that’s all that really needs to be said about it.

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dumpster_baby

I’ve already unsubbed and not because I’ve ran out of content. You can have as much content as you want but when every class plays like dog**** it doesn’t matter. There isn’t even a real sense of progression with scaling either. Bfa is mostly a copy and paste of legion with even worse class design and balancing.

Blizz knew about the overwhelming amount of negative feedback they received about the gcd and class changes on the beta for months but chose to say we know better than the playerbase that pays us money and we think this is healthier long term for the game going forward. Bring back mop class design and get rid of your terrible systems that nobody wanted in the first place.

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Kala Mona

I really wanted to love the new xpac, as I loved Legion. But somehow it feels… slow? Bland? A step back? Maybe that I choose Drustvar first didn’t help. Or leveling as an Affliction Warlock. But I stopped at lvl118 and don’t even feel the need to log in.

latorn
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latorn

It definitely feels like a step back from Legion. Having just leveled through Legion there is a huge difference in the quality of quests, world, story, and even voice acting (not that BFA voice acting is bad, there is just so little of it!)

I find it enjoyable nonetheless, just not as good. I probably won’t resub once my sub runs out and I’ll just head back to ESO.

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Sorenthaz

That’s kind of the point though is it’s meant to be a step back because they went way too all-in with Legion and continuing such a model wasn’t sustainable.

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Denice J. Cook

Yeah, it’s very clear that the amount of new class skills and content present in Legion is unsustainable by the 5 noob devs left working on WoW these days, that’s for sure.

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Sorenthaz

Way to pull a single straw out of what I was talking about. Artifacts, so much class-unique content, and in general the major class/power fantasy weren’t sustainable whatsoever. They couldn’t keep adding things on, they had to take some things out by necessity or else it would’ve led to bloated expectations and continual power inflation.

xpsync
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xpsync

Guess wow far from dead as peeps always claim.

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Weilan

Spiritually it died with Cataclysm. It’s no longer the same game and people don’t like the current game and don’t identify with it.

Bannex
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Bannex

Rofl ‘K bud.

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Castagere Shaikura

Good for them. Nice to see the old girl still has it. I also find it amusing how anytime Wow post some good news for them you get people who want to rip it down. I’M happy for the people that have a game they love to play.

xpsync
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xpsync

“WAAAAALMART”

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Hirku

I also find it amusing how anytime Wow post some good news for them you get people who want to rip it down. I’M happy for the people that have a game they love to play.

And I find it amusing that you express such lofty ideals so soon after giving me snark for making a positive comment on Star Trek Online news. Or have you experienced an epiphany in the past couple days?

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Sorenthaz

I also find it amusing how anytime Wow post some good news for them you get people who want to rip it down.

Because some folks can’t handle WoW moving on and finding success without their subscription, I guess.

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Suicide King

I do have to say though, at least 1 of those day one sales was for an inactive account – mine. It was a physical collector’s edition, too.