Activision is transferring Destiny publishing rights back to Bungie

    
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But it worked all of the time before!

Still more big changes are afoot at Activision: Bungie just announced that Activision is transferring publishing rights for Destiny back to Bungie.

“We have enjoyed a successful eight-year run and would like to thank Activision for their partnership on Destiny. Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects. The planned transition process is already underway in its early stages, with Bungie and Activision both committed to making sure the handoff is as seamless as possible.”

The studio promises to “continue to deliver on the existing Destiny roadmap ” and promises “more seasonal experiences in the coming months, as well as […] some exciting announcements about what lies beyond.” The companies had worked together for the better part of a decade, and apparently Destiny 2 will continue to be available on Battle.net.

Source: Bungie. Thanks, CapnLan
We’re dying here.

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Hirku

FYI: Looking up old news about the deal I found the full contract published on LA Times: http://documents.latimes.com/bungie-activision-contract/

K38FishTacos
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K38FishTacos

Awesome! Thank you for posting this.

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Lieutenant BaconWaffles

Bungie file for divorce & took the kid.

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Denice J. Cook

I wish Bungie would add expansions to Destiny 1 and dump Destiny 2 altogether, but that’s a pipe dream.

I hope they at least port Destiny 1 to PC: I would buy it and replay the whole thing yet again (I already have it with all expansions on both PS4 and Xbone).

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rafael12104

Agree. And you know what, it is a pipe dream, but with Asshatvision out of the picture, at the very least, there is a chance they might revisit D1 and D2 and do things the way they wanted.

Oh, and that begs the question, will Battle.net still be the front end? Hmm.

Xijit
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Xijit

Remember when Activision said Destiny was a disappointment in its earnings report, but then Bungie said “no it isn’t” and then Activision said it isn’t an issue anymore (or something like that).

… I wonder who is running the game’s servers now?

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Utakata

Bungle and Assivision. /le sigh

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rafael12104

I’m just going to drop this here and say Yup! This pretty much sums it up.

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Tithian

The moment Destiny 2 started doing good on the players’ eyes, Activision bailed. It’s telling, really. And frankly, I expect Blizzard is going to get milked harder than ever, now that the Destiny cash flow isn’t coming in anymore. I know some people are hoping that Blizz would follow suit, but we know they’re far too gone at this point, as they are already too incorporated in Acti.

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Armsbend

Blizzard isn’t a separate entity like Bungie was though. They are fully integrated into Activision. Acti likely didn’t want to suffer the costs of Destiny 3 when all metrics showed the game has lost it’s mojo completely.

Without Blizzard ATVI literally has Spyro and COD. That isn’t a catalog for a gaming giant that is the gaming catalog of a want to be giant. It will NEVER happen.

If it does I’ll post nudie pics here of me whipping my back with a belt looking into a dirty mirror.

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Tithian

Yeah Blizzard is owned by the same holding company as Activision. They are 100% integrated at this point, not only financially but ‘ creatively’ (I use the term loosely) as well. Hoping that the Blizz boat turns around is just a pipe dream of fans.

D2 had lost its mojo, yes, but Forsaken, which is a good expansion has revitalized it to some extent. And Activision pushing for D3 would mean that all good progress would be reset and the players are back to square 1, buying a new rushed game (to meet quotas) with micros shoved up its ass.

At this point the one thing holding me back from going into Forsaken is the fact that D3 might still be a thing in the future. ‘Games as Service’ and complete reboots do not work well together, no matter how hard publishers keep pushing for it. Destiny would be huge now if D2 never happened and they carried on putting content in the original game, just like all MMOs.

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Armsbend

I don’t think we can be allowed to use the acronym D3 – too much like Diablo :)

I’m loving watching this company burn though. We’ve been clamoring for it for years and its really getting smacked around. It will either be a wake up call or they will be content milking their properties dry. It’s on them.

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Tithian

Activision’s business plan is to run franchises to the ground, and then acquire new ones to milk. So I’m guessing it’ll be the latter.

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McGuffn

Well, look at GE. It had a lot of different companies under one roof. Now… it doesn’t.

It would be possible to extricate the companies, you’re just going to have to make some compromises.

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Kevin McCaughey

I wonder is it a case of the original agreement running out and Bungle just thought it would rather publish itself again, with all the success they have had?

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Jack Kerras

My favorite thing about all this is that the original Destiny easily made enough money to return the full ten-year investment (half a billion dollars) that Activision trickled into their coffers over time as development fuel.

Destiny easily paid back that much. The original Destiny, throughout its tenure (and even now, as people do keep buying it, if in not in great numbers) has made an unbelievable amount of money. Not only did it make back that half a billion dollars – which was not spent as a lump sum by Activision, as many claim it was – but they also made slightly north of that in profit, which Bungie got to keep above and beyond development costs, advertising, et al (which is in that half-billion somewhere), and that’s only a 30% cut.

So, not only was Destiny a tremendous success that paid bank to Activision, it was a critical success, and it was enough to float the sequel.

Destiny 2 was intended to make 2.2bn. that was Activision’s sales goal. Keep in mind: THIS IS LITERALLY ALL GRAVY, they made their money back twice over or more on Destiny 1 and they haven’t even shelled out the whole half-bil yet.

It made 2.1bn, and Activision was ‘disappointed’ by this, turning to aggressive monetization in order to mine out all the cash they could before fans fled the scene. Fans instantly fucking noticed and put tremendous amounts of pressure on Bungie to make some changes which bring things back in line with behaviors which are not actively anti-consumer, and in Forsaken, Bungie made some significant changes… but a lot of things that are THE WORST about Destiny 2 are the things that got nail-gunned down on top of current systems in an attempt to monetize the game and ensure monetization goals are met.

I’m not sure if D3 is in the cards anymore, since Bungie is not on the hook for it contractually. If there is a God, this will also mean no more year-long exclusivity contracts with Sony, and also that Bungie can, instead of making sequels every number of years, run Destiny the way that something like World of Warcraft is run.

Not in terms of monetization or systems or what-have-you, but in terms of running ‘Destiny’ as ‘Destiny’ instead of slapping a number on there. Update the name (IE World of Warcraft: Mists of Pandaria), but leave the number off and continue to develop Destiny in place, taking pains to develop a large pool of content which can continue to be used for more projects as they go along.

Making sequels of service games like this is a mistake. Activision does it out of habit, but it’s a bad habit, and yet another creaky old-school thing that they insist on perpetuating despite the fact that it works demonstrably worse than other, more progressive content/payment models.

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James Crow

Great news.
people can say what they want about Destiny but this game done alot of great things.

its not like other fps games and i liked what the did with forsaken.

on realese Destiny 2 was the top selling game, expansion always sell less than the base game but i think the income is good enogh for company like bungie – just activision want more.

also look like we going to see alot changes this year with ActiBlizz..its going to be nice to watch.

now if bungie would make mistake its all on them :)
lets see what the future bring us.

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Kevin McCaughey

Also Activision is on a bad path and maybe Bungle wanted out of that.

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James Crow

i think it was situation when activ want them out and bungie want out too.
if this wasnt the case acti could be with them for 1 more year.

if bungie play the cards right they can make big changes to destiny2 so players whould be hyped about next game\expansion.

i know im going to buy it no matter what.
destiny have problems but i think its the only fps western-ish sci-fi with rpg element in it.

TD2 is modern tps with rpg elements.
Anthem is future scifi tps with rpg element.

thats why i think the three games going to doing well and co-exist, every game have its own fans.

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Arktouros

Oh boy I can’t wait to look forward to the new BungieSoft game launcher now offering other game companies a 91% share of game revenue.

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rafael12104

Man, you just can’t make this shit up.

Ok, so Bungee has another opportunity now. A built-in excuse for the Destiny debacles.

Will they pull themselves together and now deliver a kickass game free of the shameless cash grabs? Will they take the lessons they have learned and implement them in a crossplatform game worthy of the old Halo fame?

I hope so. I truly do.

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David Blair

They should take everything they’ve learned and create a new IP called “Forsaken”, then their first expansion can be called “Forsaken: Destiny”.

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rafael12104

That sounds good to me. I was thinking about that, and I think you are right. They should probably something new. Something that builds on Destiny but is new.