A World of Warcraft LGBT guild has been forced to change its name

    
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Let's dig our way out!

Given the fact that this week has been shining a harsh spotlight on Blizzard’s enormous mistake over a Hong Kong Hearthstone player, you would think that at the very least there would be a corporate memo floating around about not screwing anything else up. Apparently not, though, since according to a piece on Ars Technica, the LGBT guild “Gay Boys” in World of Warcraft has been forced to change its name to the far less poetic “Guild ZFXPK” after reports that the name was offensive. The guild leader himself was given a temporary suspension, which was subsequently overturned.

A member has cited numerous private messages from other players with homophobic sentiments openly stating that the guild name would be reported for… well, reasons of homophobia, that much should be obvious. Obviously, none of us are strangers to horrible guild names in WoW; a quick show of hands in the newsroom reported such gems as “No Girls Allowed,” “Sapped Girls Don’t Say No,” and “Your Mom Is An Epic Mount,” some of which were quickly changed and others of which were not.

This is hardly the first time that Blizzard has had problems with this particular flavor of overzealous behavior, either, as back in 2006 someone was warned she could be banned for recruiting for an LGBT guild in chat. That exploded into another big story across mainstream media; Blizzard did ultimately apologize for that incident, saying it “never should have happened” and promising that “sensitivity training” for GM staff was on order.

In summary, it’s good to see lessons were learned and this came at just the best possible week for Blizzard. Just firing on all cylinders, huh?

Source: Ars Technica; thanks to Pepperzine for the tip!
Update 1:05 PM
According to Ars Technica, this mess already been undone by Blizzard, as a customer service rep reversed the ban and reinstated the guild’s name. Here’s Ars:

After confirming that the guild name should be back to normal and citing a “careful investigation of your account warning,” the unnamed moderator made clear that this kind of automatic takedown may very well happen again: “There isn’t a way to stop people from reporting this name, as some find the way the term is used offensive. If you get actioned again, you can appeal like this, and we can look at it once more. For now, though, you have your guild name back!”

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psytic

In fairness they probably didnt even know the guild was a legit LGBTQ guild. At first glance you could think its a bunch of pranksters trying to bait people. The context changes depending on if they are or aren’t gay. How would Blizz know that. The issue is the word gay has a double connotation in urban language it can be used to describe an orientation or used as an insult. So they either could have been doing the right thing or not since they didnt have the proper context. Its not like a GM could whisper and ask “are you actually gay or being homophobic? K thx bye”

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Jonathan White

Maybe don’t make your guild name sounds like a pedophilia ring?

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Gordi_the_mighti

Uh what!?

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Jonathan Maximillian Rogers

They made me change my guild name. It was JFK didnt soulstone and now it something stupid because blizzard doesnt notify anything

Narficus
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Narficus

Gay people aren’t allowed to call themselves gay because someone else might take offense at someone calling themselves gay?

Was this nonsense the goal of the PC Police?
This sort of mess is what they have achieved; attacking those the language inquisitors are ostensibly protecting.

It reminds me of all the idiots saying I’m supposed to refer to myself as a “Native American” and my Haitian friends should be referred to as “African-Americans”.

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Ailsa Nordstrom

Exactly. Were the people who reported the name gay and thought it was a slight against them? Even so, it shouldn’t have happened.

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psytic

psytic

In fairness they probably didnt even know the guild was a legit LGBTQ guild. At first glance you could think its a bunch of pranksters trying to bait people. The context changes depending on if they are or aren’t gay. How would Blizz know that. The issue is the word gay has a double connotation in urban language it can be used to describe an orientation or used as an insult. So they either could have been doing the right thing or not since they didnt have the proper context. Its not like a GM could whisper and ask “are you actually gay or being homophobic? K thx bye”

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Anthony Clark

WOW Blizzard is just constantly sh*tting were they eat.

They’ve lost their damn mind!

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ItsBrou🏖

If Blizzard keeps it up, they’ll have to turn their upcoming expansion into piecemeal DLC and cut all cutscene/vo to milk their remaining subscribers.

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Bruno Brito

Isn’t the reporting automatized and then the GMs work from there?

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aussie_eevee

“Gay boys” is hardly an appropriate guild name. At first glance, it sounds VERY homophobic to me. I know they were trying to display gay pride, and I support that… but the name could have been better.

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Aaron Weddle

as a member of the LGBT community, i agree they could have gone with something like rainbow legion or something but it is what it is and they shouldn’t have gotten renamed

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Witches

This one is more terrible timing than anything, the name is problematic and they should’ve known that, and since it was overturned after being reviewed it wouldn’t be much of a problem…if it wasn’t happening right now, the worst possible time for Blizz to screw up yet again.

Alyn
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Alyn

Let us all remember that there are truly fine folks working in all departments at Campus Blizzard. They are not to blame and I for one can feel that there may be some truly tough times ahead in many of the studios.

The management teams, welp. Yeah many of the underlings to high management don’t have it too easy either. I just have this dread that you can cut through the tensions within most departments.

As we impart our own frustrations at Blizzard please let us remember that most individuals there are not involved with the poor decision making being displayed.

Start with Mr. Kotick and work down from there.