MassivelyOP’s Weirdest MMO Stories of 2019: Transmedia sub synergy


Today we’re finishing off our countdown of Massively OP’s weirdest MMORPG stories of 2019!

Coming in at #1 on our list is…

Guild Wars 2 kicks off Icebrood Saga promotion with Quiznos

This was a hard choice since there were so many ridiculous cross-promotions this year. FFXIV teamed up with Papa Johns. TERA and PUBG had a cross-promo event. Roblox partnered with Stranger Things and the NFL. Guild Wars 2 got a clothing line that looks like armor from the game. Destiny 2 got shoes. Shoes?! Shoes. And Fortnite got Star Wars. Wheee!

But our pick for weirdest cross-promo is Guild Wars 2’s dealio with Quiznos. We have no idea why ArenaNet picked Quiznos, but Reddit had an idea:

The real story behind Anet and Quiznos from Guildwars2

Thanks for playing along with our weird stories countdown, and don’t forget to check out our annual MMORPG awards and our blooper awards!


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Like I said when you first reported this story – they didn’t “pick” Quiznos. ArenaNet is only as good as Quiznos – and not that even. A known American chain would never accept these nobodies as a marketing partner.

Do you really think McDonalds is going to manufacture toys – a year in advance – and then run Happy Meal promotions for fucking GW2? Quiznos – desperate. GW2- beyond desperate.

That’s it.

FF14 with Papa Johns’? That is huge. That is a huge risk by Papa Johns. There is no way SE even approaches the clout of the goddmaned NFL – a real partner. SE is a literal non-player to anyone for a decade.

Come on guys – stop rooting for your favorite game, put your big pants on and see this stuff for what it is.


I’m not sure I would consider this “rooting” though. As I found their take on this not very flattering to begin with on the hokey scale. o.O


2020’s ANet promotion will be partnered with Block Buster Video.