transmedia synergy
Roblox’s Beetlejuice transmedia synergy merges a minigame with a movie ticket vendor
So I have some good news and some bad news. The good news is I'm not going to be able to resist saying Beetlejuice...
Sky Children of the Light celebrates the Olympics with today’s Tournament of Triumph event
It's an Olympic year in meatspace, which is apparently reason enough for the stylish and friendly MMO Sky: Children of the Light to hold...
‘Adaption shooter’ Ascendant is plotting an August open beta – with transmedia ambitions
What the heck is an "adaption shooter"? That was my first and really only question upon first hearing about Ascendant (fka Ascendant Infinity), PlayFusion's...
World of Tanks readies a ‘relaxed’ Onslaught mode, World of Warships deploys new French destroyers
Whether you prefer your world of combat vehicle multiplayer games to be full of tanks or warships, there are some new things to do...
Overwatch 2 x TRANSFORMERS collaboration event starts today
I was willing to ignore the fact that Overwatch 2, a sequel that does not even contain the things that justified its initial existence,...
Perfect Ten: The MMORPG terms we use but never define, from murderhobo to sandpark
Over in Vague Patch Notes, I have an ongoing series of columns that I describe as being primarily about having useful notes for us...
ARK Survival Ascended releases an official mod that injects the Power Rangers into the survivalbox
One of my favorite kinds of mods is the one that slaps in some off-the-wall character or feature that's less about maintaining worldbuilding and...
Fortnite plans a Fallout-themed crossover for next weekend
These days it appears that Fortnite is conducting an experiment to see how many wildly disparate franchises and IPs it can shove into its...
Final Fantasy XIV goes all-in with its Mountain Dew cross-promotion
Is there a word when something goes so far into cringe territory that it loops back around and becomes glorious? We need that word...
Miracle-Gro asks gamers to film gardening in games from Stardew Valley to Minecraft
This is such a weird crosspromo that I literally dropped what I was doing to write it up because I know this is gonna...
World of Tanks beams into Star Trek’s dimension with a new event mode
Naturally, when you think about historical armored and most definitely land-based tanks, your mind will free-associate right to Star Trek. Wargaming was wise, therefore,...
Roblox game Piñata Smashlings announces collab event with Care Bears in September
We assure you, that headline wasn't generated by some LLM plagiarism dispenser; this was written by an actual human who is here to inform...
Fallout 76’s population spikes to one million players in one day thanks to the TV series
The Fallout franchise really is taking the world by storm this month, largely thanks to the super-successful Amazon Prime series (which already has been...
Fallout 76 kicks off free-play week in celebration of the Fallout TV show’s launch
Bethsoft knows how to work some transmedia synergy: It's running a bunch of Fallout 76 promos in conjunction with the premiere of the Fallout...
Wisdom of Nym: Taking a look at the Final Fantasy XVI x Final Fantasy XIV crossover
Confession time: I've been not exactly low-key waiting for the Final Fantasy XVI crossover in Final Fantasy XIV since June of last year. You...
CBU3 previews everything you can grab in the Final Fantasy XIV x Final Fantasy XVI crossover event
It's just over a week until Final Fantasy XIV players get a chance to find their flame with the Final Fantasy XVI crossover event,...
The cast list for Wildcard’s surprise ARK Animated Series on Paramount+ is bananas
I don't know who asked for this, but I'm also not upset about it as this might be the most amusing thing the ARK...
PUBG Mobile hands over the keys to Bentley Motors automobiles
Clearly, we all peel out of our mansions in the morning whilst driving this year's model from Bentley Motors. But just on the off...
Who is Destiny 2 gonna call for cosmetics? Ghostbusters!
When there's something strange in your online shooter, who's Destiny 2's marketing department gonna call? Transmedia synergy!
Or, y'know, the Ghostbusters. Because there's a movie...
Overwatch 2 provides another trailer for its Cowboy Bebop cross-promotion
It's not immediately clear that we needed a second trailer for the Overwatch 2 cross-promotion with Cowboy Bebop. It's five skins, four of which...
