Ex-WoW lead Rob Pardo says industry devs are avoiding the ‘MMO’ label

MMOs aren’t going anywhere, but the label may be on the way out. This comes from former World of Warcraft lead Rob Pardo, who said in an interview that developers are avoiding the term “MMO” like the plague these days.

“If anything, I think people are even avoiding the term MMO,” Pardo said. “A really good example is Destiny. It clearly is an MMO. But they’re really trying to avoid calling it that, and obviously it is a very different type of game. But I think that’s a good example of how with MMOs, the term has been eliminated. But you kind of continue to see the influence in games that are persistent world games that have spawned out of that. It’s just people seem to avoid the term MMO now.”

Pardo also affirmed that Blizzard hasn’t given up on MMOs, even though the studio canceled Titan last year. “I think there’s still a big belief within Blizzard that MMOs are a great genre to be in,” he commented, going on to say that WoW’s success meant that the studio kept more people on that team instead of farming them out to Titan and other projects.

Source: Develop via Gamasutra
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157 Comments on "Ex-WoW lead Rob Pardo says industry devs are avoiding the ‘MMO’ label"

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devin007
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devin007

amkosh  I cant believe someone can be called an idiot for having a different opinion on a genre label. The whole thing is a little subjective and comes with a dose of “who gives a fuck what you call it”. Is the game good is all anyone should care.

AGx
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AGx

amkosh Did you read the full interview or just this article? I don’t see anywhere in the actual interview that’s linked where he says “Developers” in this regard. He does say “Publishers” and “people” a lot but never specifically “developers are avoiding the term”.

amkosh
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amkosh

Pardo is an idiot.  He doesn’t understand those kind of things (what to call something when it hits public) are marketing, not developers/producers.

kgptzac
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kgptzac

Last time I checked, games still like to call themselves MMO when they aren’t.  Things like World of Tanks got MMO rewards, etc.

Sorenthaz
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Sorenthaz

ArbsX Sorenthaz  LoL is pretty much the MOBA version of WoW.

And I’d say the F2P boom was more due to seeing Turbine start on that path with DDO/LotRO and then other MMO companies steadily followed suit.

Equilibrium31
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Equilibrium31

I love MMOs, but I can totally understand this.  MMOs, unfortunately, have very negative stereotypes for the playerbase (see the Southpark WoW episode) and are known for largely being a bunch homogenous games that all closely adhere to the WoW design.

It’ll be interesting to see how games can change going forward as they break this mold.  Fable Legends could be a good example of this since it’s a cross between multiplayer RPG with strategy games.  I just hope developers that are making risks like this do well enough to inspire game developers to take more risks and move these types of games forward to create really new and interesting experiences.

BigMikeyOcho
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BigMikeyOcho

I don’t blame them. Just look at these comments of what exactly people think MMOs are, and what aren’t, and what you can attribute the label to. I mean, take games like Marvel Heroes, Guild Wars, Diablo 3, Ark, Star Trek Online, etc. People argue till they’re blue in the face whether these games are MMOs or not. Does it really matter? No. They’re all fun in their own way, all designed in different ways. But “MMO” is still very strict in a lot of peoples heads to essentially mean “WoW or a WoW-clone”. So yeah, drop the tag, especially if it means your game will suddenly be thought of as residing in the same market where the leader is an aging, boxy, almost 11 year old title that could run on a PC as powerful as a box of crackerjacks.

ArbsX
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ArbsX

Nreff One of the reason I had zero interest in Skyforge at the start.

ArbsX
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ArbsX

Sorenthaz Yet the difference is Destiny is good & Defiance is shit. Well anything that comes out of Trion is shit. 
However I do agree that companies are trying very hard to avoid the MMO label simply because for years people went on about WoW Kilers, which we all agree is a stupid term. Than the amount failure that came with it than f2p abominations were born. Companies are all about profit now their to scared to take risks they rather make money. I wouldn’t put all the blame on WoW, but would also put some blame on League of Legends aswell.
Now let me explain, LoL we could say was the first f2p that really succeeded, if anyone remembers Heroes of Newerth had a Sub & it was that game or LoL. Of course people picked the free game & it blew up. Since than f2p has been like a big thing. Now I always do go on about WoW being a scap-goat, but why also put some blame into the devs that slacked off & put out such such garbage rushed games & not taking their time. I’m sure if done right SWTOR & Wildstar could of been amazing. 
If you call your game a MMO, you’re basically saying we are stupid to try & go up against WoW, Even though they aren’t the impression that the majority of what people get is or is this another WoW Killer. We can also use the idea that Blizzard avoid the term MOBA cause of LoL’s massive success. Dota 2 is Dota & I still refer the genre as Dota myself. But It isn’t surprising you do want to seperate yourself from the competition. 
But honestly I wouldn’t blame WoW for this cause of it’s success, I would blame all the lazy developers who were looking for money over excellent games & great alternatives other than WoW. FF14 seems to be a prime example & prbly the only MMO(RPG) I would recommend besides WoW honestly.

ArbsX
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ArbsX

A Dad Supreme deekay_zero Nreff Yet Trion is managing it, so it is doomed to fail before it even releases here.