Quantic Foundry’s findings on WoW, SWTOR, and gender


Quantic Foundry, the gaming analytics consulting firm we’ve been following since late 2015 thanks to its Gamer Motivation Model, has a new blog post out this week that purports to break down participation rate in various gaming genres, including MMOs, by gender.

Parsed from 270,000 self-submitted surveys gamers have submitted to date — 18.5% of which are from women — Quantic’s data appear to reinforce some of the basic stereotypes in gaming: two-thirds of match 3 gamers are women, almost all tactical shooter fans are dudebros, women play more high-fantasy MMOs than sci-fi MMOs, that sort of thing. But there are some interesting surprises. For example, a smaller percentage of World of Warcraft players are women than the genre numbers on the whole.

“23% of World of Warcraft gamers are women. This is substantially lower than the group average (36%). A lot of game researchers (Nic and I included) focused on studying WoW as an exemplar of online gaming, but it looks like WoW was not only an outlier in terms of market success, but also in terms of its demographics relative to other games in the genre.”

Meanwhile, Star Wars: The Old Republic does well with the ladies, especially for a sci-fi MMO.

SWTOR has almost double the genre average of female gamers (29% vs. 16%). Without SWTOR, the genre average would be 11.3%, at which point the group average for High Fantasy MMOs would be more than 3 times higher than Sci-Fi MMOs.”

OK, so that one doesn’t surprise this Star Wars geek at all.

Source: Quantic. Cheers, CamelotCrusade.
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