crosspromo
Overwatch 2 joins Xbox Game Pass and launches World of Warcraft collab today
It's a big day for Blizzard shooter Overwatch 2, as it expands its reach into the Xbox ecosystem and leverages its sibling relationship with...
Fortnite plans a Fallout-themed crossover for next weekend
These days it appears that Fortnite is conducting an experiment to see how many wildly disparate franchises and IPs it can shove into its...
Miracle-Gro asks gamers to film gardening in games from Stardew Valley to Minecraft
This is such a weird crosspromo that I literally dropped what I was doing to write it up because I know this is gonna...
Fallout 76 kicks off free-play week in celebration of the Fallout TV show’s launch
Bethsoft knows how to work some transmedia synergy: It's running a bunch of Fallout 76 promos in conjunction with the premiere of the Fallout...
Bungie announces genius Destiny 2 collab with BioWare’s Mass Effect franchise
This week in transmedia synergy crosspromos that will break your brain along with the sanctity of whatever canon is left to us in MMOs...
Diablo’s Inaris and Lillith are among the guest characters being sold in Call of Duty Season 6
The current iterations of Call of Duty are apparently going to be absolutely awash in things when Season 6 arrives to Modern Warfare II...
World of Warships unveils plans for a Hot Wheels collab in March
It's a well-known, highly scientific, immutable fact of physics that painting rad flames on the side of your vehicle will make it at least...
EVE Online is kicking off a huge collab with Doctor Who next week
Well now, it's only the fourth day of January and we've already got a contender for most amazing and weird transmedia synergy cross-promotion of...
Riot Games is partnering with Rihanna’s makeup brand Fenty to promote Arcane
File this one in the bin where I put all the weird cross-promos for a snarky end-of-the-year post: Riot Games is collaborating with Fenty...
Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear
Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...
Genshin Impact will reportedly get a crossover promotion with KFC in China
KFC has its fingers in a lot of weird things, whether it's visual novels, gaming PC creation, or attempts to hawk its product via...
Fortnite’s new LTM pits players against the Mandalorian and each other for a Beskar Umbrella
What are you willing to go through for a unique umbrella in Fortnite? Are you willing to face off against one of the toughest...
Fortnite and Verizon have put together an in-game stadium to celebrate the Super Bowl
It's either time for the biggest football game in America or a reason to check out some superb owls. It's almost Super Bowl Sunday...
SMITE introduces new character skins from Avatar: The Last Airbender and The Legend of Korra
It appears that the developers of SMITE are continuing to reach into the well of fiction for additions to the game. Starting in July,...
World of Warships brings Warhammer 40K ship bundles to the game
Sure, World of Warships is all about being true to history, but history doesn't have enough hyper-gothic futurist style to it. That problem is...
The Daily Grind: How do you feel about MMO cross-promotions?
Whether it's sanctioned or not, the tradition of MMOs taking any opportunity to draw upon the popularity of other entertainment mediums has been around...
Guild Wars 2 kicks off new Icebrood Saga promotion with… Quiznos?
If last summer's Guild Wars 2 bubble tea promotion didn't do it for you - and it didn't do it for a lot of...
