But FFXIV isn’t just making horses fly; it’s also making numbers fly. The latest Square-Enix financial report notes that sales of Stormblood have massively increased income and profits, with the game reaching an all-time subscriber high following release (exact numbers are not disclosed). So everything gets to fly on upward, and you can rest assured that big expansion releases do, in fact, result in more sales.
Source: Official site, investor report; thanks to Sally for the tip!