While there are plenty of Final Fantasy XIV players who were ready to charge into Shadowbringers the very second early access started, there are no doubt many more struggling like a little brother in waist-deep snow to catch up. Square Enix sees those players. Square Enix has pity. Square Enix also has a marketing department that loves to make money.
So Square Enix will make those players a deal. Starting today, job jumps to level 70 and story skips to the very start of Shadowbringers are being offered through the website store. To bring a single job (class) up to level 70 with appropriate gear will cost you $25, the same price for cutting right through to the entirety of Stormblood.
FFXIV has sold these sorts of skips before, but now that Shadowbringers is out, it was apparently time to spruce up these store offerings. Special MOP achievement to the first reader who buys all of the job skips for $375 (but seriously, don’t do that)!