MassivelyOP’s 2020 Golden Yachties: Best worst transmedia synergy

    
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MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for best worst transmedia synergy. (If you’re wondering what the heck a Golden Yachtie is, you can get caught up with the first award.)

And the winner is…

SMITE’S TEENAGE MUTANT NINJA TURTLES

I don’t know who asked for the Teenage Mutant Ninja Turtles to be playable in SMITE, but that’s a thing that definitely exists now.

“A cinematic trailer has unveiled the TMNT Battle Pass which dresses up Osiris, Sun Wukong, Loki, and Mercury as Leonardo, Donatello, Raphael, and Michelangelo respectively. An accompanying presser points out that while these skins don’t change the abilities of the respective roster members, they do feature all-new models, rigging, animations, and effects, making these a bit more than just simple skins. The Battle Pass will feature a variety of other TMNT-styled goodies as well, including a Mouser ward skin and a unique emote, while the Prestige track of the pass will introduce alternate versions of the Turtles’ skins done up in bright and colorful ’80s cartoon style. In addition, there will be separate purchases of a Master Splinter skin for Hachiman and a Shredder skin for Ravana.”

Runners-up? I have a pair:

Want to nominate another winner? Let us know in the comments, and don’t forget to check out our serious MMO awards while you’re at it.

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Bryan Correll

Fortnite having become the place to make film announcements and premier trailers still feels screwy to me.

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Rndomuser

Don’t really see anything out-of-ordinary that SMITE has Ninja Turtles skins – the game was never about historical accuracy and its business model is based on cosmetics, so it’s perfectly suitable. Back when I played it, one of my fave skins and voicelines was Kawaii Pop for Bastet:

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Bruno Brito

Smite’s has it’s own Lore and it’s…passable.

Most of the real world lore for these gods are there mostly as flavor and some tie-ins with their skills. Other than that, it’s just a 3D moba.

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Sorenthaz

HiRez basically seems to have partnered with Nickolodeon so they were able to do both Avatar/Korra skins and TMNT for their battle pass shenanigans. I guess they saw what Fortnite has been doing with Disney and decided they needed to try and find their own transmedia partnership. That’s about the only explanation I can think of. That and they had done RWBY stuff the previous year.

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Bruno Brito

Only problem with the crossovers was that some gods of choice were reeeeally dubious.

I don’t recall Raphael having poison vials, they should have changed the 2 animation for Loki. Also, Terra RWBY skin was weird. Everyone asked for Ravana.

That being said, the crossovers are really fun. Quite excited for the next ones.

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Hikari Kenzaki

Did you play the BDO/Cursed tie-in?

In my opinion, it’s one of the best, if not the best, examples of how to do a crossover of this type.

It uses a plausible point in the series for Nimue to crossover, the Red Paladins might as well be the alternate reality Priests of Elion, the story itself was fun and showed the writers had considerable knowledge of both source materials, it gave a bunch of free goodies for playing, and it was short and skippable for those that don’t want peanut butter in their lore chocolate

Justin Olivetti
Staff
Justin Olivetti

Sims 4 Journey to Baatu… ugh.

Reader
Natalyia

The BDO/Cursed thing was strange, to be sure. But for a “crazy transmedia crossover that makes no real sense” it was well done. They were, at least, both in a high-magic fantasy genre, the story was coherent, and the event itself wasn’t a chore to do.

If you didn’t know/care what “Cursed” was, you could have bought that it was just some NPC from another dimension – they fit it into the world well enough it wasn’t jarring.

I still don’t have the foggiest idea why either party thought that would generate any substantial marketing hype for either property, but at least we got a fun quick questline out of it. :)