Bungie swells its studio size and seeks to expand the Destiny IP with ‘new stories and experiences’

    
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It would appear that things are going just swimmingly for Destiny 2 studio Bungie. In a recent press release, the company announced that it would be expanding its home office in Bellvue, WA, growing the building from 84,000 square feet to 208,000 square feet by fall of 2022.

This burgeoning studio size is being built with the intention of housing multiple teams as Bungie seeks to “increase the commitment to the long-term development of Destiny 2, tell new stories in the Destiny Universe, and create entirely new worlds in to-be-announced IPs.” In addition, Bungie will be opening its first international office in Amsterdam, which will be home to the company’s growing marketing and publishing divisions.

On the subject of expanding the Destiny universe, Bungie has introduced a number of new faces to the executive team and board of directors, including adding Pamela Kaufman, the president of global consumer products for ViacomCBS and moving director Luke Smith to oversee the expansion of the IP into additional media. The press release promises “new stories and experiences to [the game’s] highly engaged community.” General manager Justin Truman will take over leadership for Destiny 2’s development.

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Arktouros

Cool, nice to see they’re doing pretty successfully. A lot of speculation around media because of their new board hires, like maybe a cartoon or TV show or something.

New game wise mobile makes the most sense because of the number of mobile games there are out there. I mean I don’t like them nor would I play one but it’s undeniably a huge market to ignore.

Just hope they don’t end up being big bets and big failures cause that could drag on Destiny 2 already more.

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Danny Smith

Obligatory comment about Destiny and Story aside this has to be a mobile port. The game has been around for 8 years and is now on everything but the switch. If there was some great untapped market outside of mobile for destiny then its really playing the long game waiting to jump in at this point.

Its been doing the rounds for the last year that Destiny was not doing so hot without two support studios and the activision money safety net. “Don’t expect another forsaken”, “got to remove planets and weapons because once again the nightmare engine is reaching its limits” or straight up “grind a battlepass for maybe 3 actually unique things and the rest is all asset flips or things in the regular loot pool” and more had the players feeling like Bungie was running out of ideas and money. I think its down to 6 voice actors at this point with all the big names long gone, either killed off or “vanished” with the planet vaulting. The ideas are running out, the content is running out and at this point i genuinely doubt there is a huge untapped market on consoles or pc who have yet to try it and need a transmedia synergy push to finally make them jump in in significant numbers.

But that cawadoody sure did make a lot of money milking zoomers on mobile did it not?

Ernost
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Ernost

I foresee a push into the mobile gaming market.

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Shadex De'Marr

So be sure to get through any current content as quick as you can before they delete it.

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James Crow

that’s the reason i left the game..even if i did those content

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Arktouros

You quit the game because they removed 4 old destinations that no one went to anymore unless they put new seasonal content on those locations?

Yikes.

Like saying there’s no point in living anymore because your wisdom teeth or appendix was removed.

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James Crow

no i left bc they remove the base story zones so the game felt less like a World.

one of thing i enjoy to do in this game and also in mmo is bring new players and play with them the content i liked to do when i started so we can shared this feeling.

and wisdom teeth & appendix? yes.. you right..its the same… not really.

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Arktouros

Oh sure, season after season, month after month actively playing the old game content touring an endless parade of friends through the Red War, Curse of Osirus and Warmind story lines. I mean everyone does that, really. It’s a total mystery why when so many people are touring their friends through old, irrelevant content that had all it’s relevant rewards removed why someone randomly decided to remove the content. I mean it’s not like they record active usage data of their users and see what content is being actively utilized and make intelligent decisions based on metrics and data. What company even operates like that?

Clearly this was a personal attack on you made out of spite and you were in the right to abandon a game you actively played and financially supported on a regular basis for singling you out.

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James Crow

what are you talking about?
did i say it was a personal attack on me? NO!

removing old content also mean new players cant have fun with the great base story + getting all the achievement.

i dont see blizzard removing old expansion content just bc less people playing those activities.

and yes i supported the game and love what bungie done in the past but also i can leave a game when the devs doing something i dont like, the same as you can keep playing if you like it.

Shadowkeep was one of the worst expansion in video games history and its my opinion.

i never said i have something against bungie as a company, just that the changes they doing are not for me and i’m glad they doing well.

you know, if someone not think the same as you it doesn’t mean they have something against the devs or other players.

anyway glad you enjoy the game and the changes, for me… lets say im enjoying other games.

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Dug From The Earth

How dare you play the game for different reasons than they do!

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Arktouros

Again I’d buy the whole playing games for different reasons argument but clearly the numbers were not there to back it up. A game developer isn’t going to just wake up one day and be like “Oh hey look at this huge chunk of our player base still playing this content as paying customers I think we’ll just piss them all off by removing all the stuff they do.” It’s just bad business and companies won’t do that.

The far more likely reality is this person didn’t play this way, or did so infrequently that their edge case is irrelevant compared to the rest of the player base. Sucks that they lost the way they like to play the game but maybe the other 99%+ that didn’t should probably be catered to instead.

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Narficus

But they already killed off Cayde-6. What else is left?