transmedia synergy
World of Warcraft teams up with Washington Football for no apparent reason
Dear MMO studios, it's not too late in the year to get your entries in for the coveted MOP Transmedia Synergy award. Remember: The...
Old School RuneScape gets multiple mobile updates, outlines PvP plans, and adds Curse of Arrav quest
Old School RuneScape has got a lot of irons in the fire as evidenced by the MMORPG's variety of dev blog posts and updates,...
Did you want Final Fantasy XIV in your Magic The Gathering? Because you’re getting it next year
The card game Magic: The Gathering is no stranger to crossing over with various IPs, whether it's Doctor Who, Transformers, or Hatsune Miku, but...
Google’s Waze app adds World of Warcraft’s Thrall voice for road navigation
This news story really took me back to the first few years I had a smartphone: Before I even worked for OG Massively, I...
StarCraft is reportedly getting a shooter, Hearthstone has a new patch, Overwatch 2 shares anime outfits
Some people don't like it when their food touches on a plate. Others don't care. And others stack food servings on top of one...
Wizard101 celebrates 16th birthday with Dungeon Defenders II crossover collab
OK, who had a Wizard101 and Dungeon Defenders II collab on the ol' Tuesday bingo card? Because that's exactly what's happening.
For those not in...
Overwatch 2 joins Xbox Game Pass and launches World of Warcraft collab today
It's a big day for Blizzard shooter Overwatch 2, as it expands its reach into the Xbox ecosystem and leverages its sibling relationship with...
VR MMO Ilysia releases its own energy drink flavor, sure why not
Now that the VR MMO Ilysia has performed a full overhaul of its core systems, what's the next thing to do? Why, release an...
Genshin Impact joins forces with McDonald’s in a new cross-promotion
You know you've made some sort of, er, impact as a video game if McDonald's is teaming up with you for a cross-promotion, so...
Blizzard teases an Overwatch 2 x World of Warcraft collaboration
In just a few days, Blizzard will reveal what will undoubtedly be an interesting collaboration between two of its most popular properties: Overwatch 2...
Black Desert patches in Morning Light Seoul’s pre-quests on PC, launches collab with Berserk anime
Next week will be a big one for Black Desert on PC because that's when Land of the Morning Light's Seoul addition will launch....
World of Warships previews its crossover with Blue Archive for reasons vague and mysterious
So World of Warships is crossing over with Blue Archive. Why? What's the connection between a mobile strategy gacha game and a naval battle...
Fortnite plans a long-reaching infusion of Disney characters, starting with a Marvel-loaded season August 16
Fortnite is no stranger to cramming a bunch of different characters into its battle royale shooter, and it's had some from the Marvel universe...
Genshin Impact collabs with European drinkable food company to release two new flavors
Look, I'm not going to try to convince anyone reading this that I'm some guru of healthy food or healthy eating habits, but when...
Roblox’s Beetlejuice transmedia synergy merges a minigame with a movie ticket vendor
So I have some good news and some bad news. The good news is I'm not going to be able to resist saying Beetlejuice...
Sky Children of the Light celebrates the Olympics with today’s Tournament of Triumph event
It's an Olympic year in meatspace, which is apparently reason enough for the stylish and friendly MMO Sky: Children of the Light to hold...
‘Adaption shooter’ Ascendant is plotting an August open beta – with transmedia ambitions
What the heck is an "adaption shooter"? That was my first and really only question upon first hearing about Ascendant (fka Ascendant Infinity), PlayFusion's...
World of Tanks readies a ‘relaxed’ Onslaught mode, World of Warships deploys new French destroyers
Whether you prefer your world of combat vehicle multiplayer games to be full of tanks or warships, there are some new things to do...
Overwatch 2 x TRANSFORMERS collaboration event starts today
I was willing to ignore the fact that Overwatch 2, a sequel that does not even contain the things that justified its initial existence,...
Perfect Ten: The MMORPG terms we use but never define, from murderhobo to sandpark
Over in Vague Patch Notes, I have an ongoing series of columns that I describe as being primarily about having useful notes for us...
