Last week, CCP Games announced that it was reviving its PLEX for GOOD campaign specifically to raise funds for victims of the Australian bushfires through EVE Online. Now, that campaign is live. In the studio’s letter to players, it points out that 29 people have been killed in the fires, to say nothing of the uncountable animals, in a fire that’s essentially burned more area than CCP’s home country of Iceland counts in total.
“PLEX for GOOD is a charitable program operated by CCP Games on behalf of EVE Online players. It provides a way for EVE players to donate to a charitable cause through the use of the digital currency PLEX. […] EVE players can contract PLEX in-game to the character CCP PLEX for GOOD and the real-world monetary value of all PLEX collected will be donated by CCP to the Icelandic Red Cross at the conclusion of the campaign on behalf of EVE Online players. The Icelandic Red Cross will ensure that the donated money is delivered to their counterparts in the Australian Red Cross where it will then be deployed to aid their humanitarian efforts in bushfire affected areas. We are requesting that players respect a minimum donation of 100 PLEX. This will help keep the processing of donations as efficient as possible while also allowing those with only a small amount of PLEX to participate.”
The campaign runs through January 26th, though there’s another player-led charity event tomorrow as well. As we’ve previously noted, there’s been plenty of clamor for this drive from players, and CCP Games has been doing this sort of thing for at least 15 years, making it easier for players to donate to those affected by tragedies including earthquakes in Nepal and Haiti, floods in Pakistan, Typhoon Haiyan in the Philippines, tornados in the US, and the tsunami that ravaged Japan in 2011. EVE Online players have raised nearly half a million dollars in these efforts.