cross-promotion
Genshin Impact joins forces with McDonald’s in a new cross-promotion
You know you've made some sort of, er, impact as a video game if McDonald's is teaming up with you for a cross-promotion, so...
Tower of Fantasy teams up with Evangelion for its newest simulacrum
Chances that at least a few of our readers are fans of the popular Evangelion anime franchise. If so, it might surprise you to...
World of Tanks series unveils plans for Dune Part Two cross-promotion events and items
Wargaming and Legendary Pictures have come together, given each other a high-five (probably with stacks of money in their palms), and decided that the...
Fae Farm launches cross-promos with fast food and grocery chains, heralds strong initial sales
Any game is happy to herald that it's doing big things, but how many of those games are eager to announce partnerships with Dippin...
Black Desert opens a new hunting ground on PC, begins summer graduation on console, adds a new Great Desert area on mobile
As if this week weren't already packed with MMORPG things, allow Black Desert to throw on a whole bunch more, with every edition of...
Geralt of Rivia arrives to Fortnite as battle pass cosmetics and an in-game task list
Fans of the RPG series The Witcher already know that its main protagonist Geralt of Rivia gets around, but he's also been getting around...
EVE Online is kicking off a huge collab with Doctor Who next week
Well now, it's only the fourth day of January and we've already got a contender for most amazing and weird transmedia synergy cross-promotion of...
The Daily Grind: What’s your favorite weird cross-promotion with an MMO?
So the Genshin Impact thing with KFC is weird, but let's be real, it's not even the first online game to have some tie-in...
The Daily Grind: What’s your dream MMO cross-promotion?
I've always been amused by the fact that Naoki Yoshida has specifically said he'd love to have Final Fantasy XIV do a cross-promotional event with World...
Pokemon GO’s 2020 community day won’t include 2018 CD moves but does grant Shiny Celebi
The month of December is generally Pokemon Go's double-feature catch-up Community Day. Over the course of two days (December 12th and 13th this year),...
Massively-on-the-Go: Gotta cash’em all in Pokemon Go
In the last few editions of the Massively-on-the-Go column, I've been covering the deluge of events and updates Pokemon Go has received quite suddenly...
Pokemon Sword and Shield teases dungeons, Pokemon Go will finally connect to Home
Today's Pokemon Direct had some surprising news for franchise fans. First, the second Pokemon Sword and Shield expansion, The Crown Tundra, is coming out...
SMITE introduces new character skins from Avatar: The Last Airbender and The Legend of Korra
It appears that the developers of SMITE are continuing to reach into the well of fiction for additions to the game. Starting in July,...
There’s a limited-edition MapleStory Pink Bean chair available now because why not
The world is so weird right now that the new MapleStory promotion almost feels like it's perfectly normal. You can buy a limited-edition MapleStory Pink Bean...
Roblox gets timey-wimey with Doctor Who cross-promo
I'm not actually sure how much overlap between the audiences of Roblox and Doctor Who fandom there really is, but maybe that's the point...
The Daily Grind: How do you feel about MMO cross-promotions?
Whether it's sanctioned or not, the tradition of MMOs taking any opportunity to draw upon the popularity of other entertainment mediums has been around...
Monster Hunter World preps November Resident Evil collab, counts 14M sales
If you twist them enough, the parallels between single-player zombie horror series Resident Evil and multiplayer action RPG Monster Hunter: World can be found....
Pokemon Go preps World Tourism Day event as players report spawn changes
Did you know that World Tourism Day is this Friday, September 27th? Neither did I until I found out from the United Nations World...
Today in bizarre gaming promos: Roblox and the NFL, Overwatch and Cheez-Its
Step aside, bubble tea and video game candles: We've got new weird cross promotions for you today.
First, Roblox announced a partnership with the NFL....
Massively on the Go: The Pokemon Let’s Go-Go Connection
Yes, we're going to talk about Pokemon Let's Go Eevee (or you can pretend its Pikachu if you just want to experience Pokemon Yellow again). No, it's...
