World of Warcraft, lacking any sense of shame, releases a new cash shop mount

This was not excitement.

The year is 2021. World of Warcraft: Shadowlands has been out for nearly a year. It has had one content update. One. Every other game in the big five has managed to put out multiple content updates in that timeframe or is currently preparing for an expansion in the very near future. Blizzard Entertainment is mired in an ongoing sexual harassment scandal. So it is a masterful reading of the room that the studio has now released a cash shop mount for players to purchase.

It is $25.

Here are the nice things you can say about the mount: It is a very cute gigantic cat. We approve of the work the art and sound teams did for this adorable creature.

Here is the problem: This is a mount being sold for $25 in the cash shop of a game that has a subscription fee and cannot successfully put out more than one major patch for the game over the course of a year. There is currently no information about when the next actual content update for the main retail game will arrive; the next scheduled patch contains customization options after Blizzard had previously announced no further customization options would be added, but no new content. Activision-Blizzard is worth approximately $60 billion dollars.

Is it a coincidence that this is going on sale shortly before the investor call on November 2nd? You decide.

Activision-Blizzard is considered a controversial company in the MMO and gaming space owing to a long string of scandals over the last few years, including the Blitzchung boycott, mass layoffs, labor disputes, and executive pay fiasco. In the summer of 2021, the company was sued by the state of California for fostering a work environment riddled with sexual harassment and discrimination, the disastrous corporate response to which has further compounded Blizzard’s ongoing pipeline issues and the widespread perception that its online games are in decline. As of fall 2021, multiple state and federal agencies are currently investigating the company.
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