transmedia synergy
Overwatch 2 launches a cosmetics-filled collab with One Punch Man anime
"Mom, I want to play Fortnite!"
"Why is that, Bobby-Sue?"
"Because it has all sorts of cool anime characters in it!"
Mom holds up a new trailer...
Riot Games alums form The Believer Company, putting $55M investment to work on possible MMO
The parade of new studios formed from major gaming industry players and backed by serious venture capital investor cash continues today with the formal...
Roblox ends 2022 with over $2 billion in revenue but nearly $1 billion in net losses
The 2022 fiscal year has wrapped up for Roblox, and once again it's a year of contradiction, as the company reported over $2 billion...
EG7 Q4 2022: Revenues are up thanks to mobile as LOTRO sees ‘mainstream resurgence’
Enad Global 7's Q4 2022 investor report dropped over the weekend, with a recap of the year for Swedish games corp EG7 and its...
Sea of Thieves highlights Halo-themed cash shop items and confirms a delay for its next Adventure
Has your time in Sea of Thieves been missing some Master Chief style? Then you're in luck because tomorrow, February 16th, there will be...
Geralt of Rivia arrives to Fortnite as battle pass cosmetics and an in-game task list
Fans of the RPG series The Witcher already know that its main protagonist Geralt of Rivia gets around, but he's also been getting around...
ArcheAge has launched a limited-time collaboration with designer furniture maker Nouhaus
Collaborations often make for some very strange bedfellows but even we have to admit to some surprise when we learned that ArcheAge and designer...
Frozen Flame announces the addition of Clerks film star Jason Mewes and several streamers to its vocal cast
Readers of a certain age are likely familiar with the name of actor Jason Mewes; he played the Jay half of the Jay and...
Lost Ark tackles quality-of-life improvements in today’s The Witcher collab patch
Those of you crying out for weird crossovers will be pleased to know that The Witcher franchise has invaded Lost Ark's western version today...
Lost Ark’s Witcher collab and quality-of-life update launch January 18
The fact that Lost Ark is running a transmedia-synergistic crossover event with The Witcher franchise is not news; we've known about it since before...
SMITE launches its RuneScape crossover event with new skins and quests
You might be inclined to say that all of the new skins characters get in SMITE are aimed at making your character looks much...
RuneScape previews its SMITE crossover and plants a garden in the desert, Old School RuneScape talks poll changes
Today is seeing a veritable flood of news rushing out of Jagex's two ever-running MMORPGs RuneScape and Old School RuneScape, so we're going to...
Lost Ark announces an upcoming collaboration with The Witcher in spring 2023
Would you like to share grunts with Geralt in Lost Ark? If you said something to the effect of, "That's not possible, you silly...
Fortnite celebrates the original Star Wars trilogy with skins and weapons during its Skywalker Week event
The battle royale-cum-pop culture blender pitcher that is Fortnite is at it again. Starting today, the shooter is kicking off a Skywalker Week celebration...
MultiVersus brings on its Halloween event, adds Gizmo and Stripe to its roster of fighters
The latest open beta patch for character brawler MultiVersus has a little something special for the '80s kids in its audience (or at least...
Riot Games and Lil Nas X release music video for the League of Legends Worlds 2022 anthem Star Walkin’
The "president of League" and superstar rapper Lil Nas X has delivered on one of the promised portions of his collaboration with League of...
Riot Games names Lil Nas X president of League of Legends in a new collaboration for Worlds 2022
What do the MOBA League of Legends and superstar rapper Lil Nas X have in common? On the surface, not much, but that's not...
Destiny 2 continues its nonstop march of bizarre cross-promotional items with branded boots – again
Yo yo yo, it's me, ya boy Titan4lyfe with another piece of noise on the latest and greatest cross-promotional merchandise opportunity from Destiny 2!...
SMITE’s midseason update adds Nickelodeon cartoon skins as pros and fans agitate for in-person esports
SMITE players of a certain age might be taken with the MOBA's midseason update, which has the centerpiece of several Nickelodeon cartoon character skins...
Riot Games is throwing the Star Guardians at three of its titles in a 10 week-long mega event
Love it or hate it, the magical girl anime sparkliness of the Star Guardians is coming to three different titles under Riot Games' umbrella...
