transmedia synergy
World of Warships unveils plans for a Hot Wheels collab in March
It's a well-known, highly scientific, immutable fact of physics that painting rad flames on the side of your vehicle will make it at least...
Massively Overthinking: Do cross-IP collabs and promos in MMOs bother you?
Transmedia synergy. Let's just lead with that. We have a long tradition around here of teasing MMOs for jamming in these weird promotions with...
EVE Online is kicking off a huge collab with Doctor Who next week
Well now, it's only the fourth day of January and we've already got a contender for most amazing and weird transmedia synergy cross-promotion of...
Genshin Impact celebrates the real-life Alps with a web event and promotions at an Alpine ski resort
Is it weird to celebrate a mountain? Genshin Impact developer miHoYo didn't bother to stop and ask itself that question and instead is commemorating...
The Daily Grind: What was the most painful MMO sunset of 2021?
We saw multiple smaller MMORPGs close down in 2021, and in fact in the new year we'll be recapping all of them. But in...
Black Desert sets Atoraxxion launch for July 21 as console counts 3M players
I'm sorry to report that Cursed, the Netflix TV show that Black Desert collaborated with on a whole patch last year, has been canceled....
Fortnite sees basketball superstar LeBron James drop in and adds the Inflate-A-Bull invention item
In our modern times, one of the bigger indications of hitting superstar status is being introduced as a playable character in Fortnite, and while...
World of Warships spearheads 17-hour international virtual museum hop next week
If the suggestive World of Warships transmedia synergy we joked about earlier this week didn't grab you, maybe this much more serious and wholesome...
World of Warships introduces a limited-time event and special ship packs to celebrate Godzilla vs. Kong
So what would happen if Godzilla and King Kong didn't slug it out kaiju-to-kaiju and instead joined their country's respective navies and commanded battleships...
Ubisoft announces Division movie, novel, mobile title, Division Heartland F2P game, and Division 2 update
Ubisoft dropped a big nugget of news for The Division fans today: It's working on a new game in the franchise called Tom Clancy’s...
League of Legends is getting its own animated series on Netflix this fall
If you're the sort of League of Legends fan who enjoys the game's animated cutscenes and promotional videos, then you'll likely love the news...
MMO Synergy: The Offspring, NERF, Monopoly, and Evangelion
Who doesn't love a good round of corporate synergy? No, no, don't answer that, just cruise on to the next sentence. Today we're going...
CDPR says it’s ‘reconsidering’ Cyberpunk 2077’s planned multiplayer
Covering Cyberpunk 2077 has been an exercise in frustration here on multiplayer-focused MOP as CD Projekt Red has been stringing along promises of a...
Animal Crossing New Horizons latest transmedia synergy effort is with Build-A-Bear
Animal Crossing New Horizons has been king of the crossovers for a while now, with partnerships with everything from fast-fashion makeup brands to an...
Not So Massively: A eulogy for Anthem and Defiance
Last week was a bloodbath. In a single day, we saw Electronic Arts consign one game to eternal maintenance mode, and Gamigo announced closures...
The Daily Grind: What’s your favorite weird cross-promotion with an MMO?
So the Genshin Impact thing with KFC is weird, but let's be real, it's not even the first online game to have some tie-in...
Defiance and Defiance 2050 are dismissed from duty
Clearly, Gamigo is cleaning house today. Shortly after announcing that the MMO publisher is shutting down Twin Saga, it also posted a farewell notice...
Genshin Impact will reportedly get a crossover promotion with KFC in China
KFC has its fingers in a lot of weird things, whether it's visual novels, gaming PC creation, or attempts to hawk its product via...
Fortnite’s new LTM pits players against the Mandalorian and each other for a Beskar Umbrella
What are you willing to go through for a unique umbrella in Fortnite? Are you willing to face off against one of the toughest...
Fortnite and Verizon have put together an in-game stadium to celebrate the Super Bowl
It's either time for the biggest football game in America or a reason to check out some superb owls. It's almost Super Bowl Sunday...
