transmedia synergy
Not So Massively: A eulogy for Anthem and Defiance
Last week was a bloodbath. In a single day, we saw Electronic Arts consign one game to eternal maintenance mode, and Gamigo announced closures...
The Daily Grind: What’s your favorite weird cross-promotion with an MMO?
So the Genshin Impact thing with KFC is weird, but let's be real, it's not even the first online game to have some tie-in...
Defiance and Defiance 2050 are dismissed from duty
Clearly, Gamigo is cleaning house today. Shortly after announcing that the MMO publisher is shutting down Twin Saga, it also posted a farewell notice...
Genshin Impact will reportedly get a crossover promotion with KFC in China
KFC has its fingers in a lot of weird things, whether it's visual novels, gaming PC creation, or attempts to hawk its product via...
Fortnite’s new LTM pits players against the Mandalorian and each other for a Beskar Umbrella
What are you willing to go through for a unique umbrella in Fortnite? Are you willing to face off against one of the toughest...
Fortnite and Verizon have put together an in-game stadium to celebrate the Super Bowl
It's either time for the biggest football game in America or a reason to check out some superb owls. It's almost Super Bowl Sunday...
The Division 2 lets players dress up like Resident Evil characters in limited-time collab event
It's the 25th anniversary of the iconic Resident Evil series, which seems like the perfect occasion to... collab with The Division 2? Sure, why...
MassivelyOP’s 2020 Golden Yachties: Best worst transmedia synergy
MassivelyOP’s not-so-serious end-of-the-year awards continue today with our pick for best worst transmedia synergy. (If you’re wondering what the heck a Golden Yachtie is,...
Monster Hunter World celebrates the upcoming Monster Hunter film by bringing Milla Jovovich in-game
So the general plot of the upcoming Monster Hunter film is an isekai story -- a bunch of military folks are somehow sucked into...
MapleStory announces spirited collabrotation with K-Pop band BTS
I'm starting to gradually come to accept that my age, ethnicity, and lack of singing talent means that my chances of being recruited for...
PUBG Mobile hosts K-pop group BLACKPINK in a special ‘Fun Match’ collab broadcast
For readers who happen to be fans of both PUBG Mobile and the K-pop group BLACKPINK, this morning is going to be a good...
Roblox is hosting a Lil Nas X concert series in-game this weekend
Korn. BLACKPINK. Travis Scott. Breaking Benjamin. BTS. Alice in Chains. And now, Lil Nas X, if ROBLOX has anything to say about it.
Yes, the...
Halloween festivities in GTAO, MapleStory, Aion, and Star Stable, plus a Halloween makeup collab in Elvenar
We'll have our complete Halloween roundup ready next week, but in the meantime, we have some spoopy events you might not want to miss...
World of Tanks Blitz and Korn join forces for a music video, an event, and new game mode
The band Korn is becoming no stranger to seemingly random video game collabs. The latest comes from World of Tanks Blitz, which sees the...
Phantasy Star Online 2 collaborates to sell NieR: Automata packs
Have you ever been playing one game and felt that it could be improved by importing characters and looks from a completely different franchise?...
SMITE introduces the Teenage Mutant Ninja Turtles as unique character skins in an upcoming battle pass
With the wild success of the Avatar and Korra battle pass, it's perhaps unsurprising that SMITE is going to try and pull the same...
World of Warships enters into a crossover with Transformers for unique skins and voices
It's time for Transformers to cross over with World of Warships, and that means... ship skins. Like, seriously, that's the thing. You might think...
This week’s Black Desert update is Cursed, literally, as the Netflix collab begins
Cursed by Netflix transmedia synergy, that is! Yes, as promised, the Netflix fantasy series Cursed has a big crossover with the Black Desert franchise...
Black Desert offers free play event ahead of transmedia synergy collab with Netflix’s Cursed
So here's one I did not expect to see in my inbox this morning: Pearl Abyss has apparently teamed up with Netflix for a...
SMITE introduces new character skins from Avatar: The Last Airbender and The Legend of Korra
It appears that the developers of SMITE are continuing to reach into the well of fiction for additions to the game. Starting in July,...
