I admit to being worried about Guild Wars 2’s Path of Fire expansion release as the year wore on and we’d still heard nothing. While I tried to reassure myself that the devs were just holding onto as much as they could so as not to spoil the whole season, I also kept reflecting on the long period between Heart of Thorns’ announcement and launch — the better part of a year. Whereas with Path of Fire, we’re getting barely two months. Is that too short? Which one will turn out to be better for revenue?
That’s a question Gamasutra asked earlier this month too; game devs polled offered a number of factors that weigh into when release dates are announced, ranging from “when it’s done” and when it’s “shippable with only reasonable regrets” to when there’s “a big press opportunity” (like a convention) or “what other games are already set to release.”
Let’s poll the MMO audience: How long before an MMO or expansion launch do you want to know about it? What’s the “sweet spot” time frame for announcing an MMO release date?