On Tuesday, Daybreak formally announced that the neglected PvE half of H1Z1, Just Survive, would be shedding its H1Z1 branding once and for all. The reveal couldn’t help but remind me of the way Daybreak did the same thing for Landmark, deleting the “EverQuest Next” and then the EverQuest IP altogether from the title and marketing before ultimately scrapping the entire game not long after launch.
I don’t think Just Survive is necessarily doomed without the branding, however. In fact, I can think of several MMOs that I wish could have dumped their IPs or changed their names to rid themselves of the proverbial albatross ’round their necks. Star Wars Galaxies leaps immediately to mind.
What MMO would you like to see dump its branding or IP?