World of Warcraft gives Shadowlands away for free through September 5

Rackin' up them MAUs


So let’s assume for the sake of argument that you decided not to purchase World of Warcraft: Shadowlands when it came out, and following the news has made this increasingly seem like it was entirely the correct option. That’s fair. But now Blizzard is actually just going to give you Shadowlands, complete with a character level boost. Yes, it’s a new promotion just tossing everyone the expansion through September 5th.

Fortunately for those who are interested, it’s not a complex process to get the free expansion; you just need to load up the launcher before September 5th and have at least one expansion previously applied to the game. Everyone eligible can then simply claim the base version of the expansion for free; people who did previously purchase the expansion don’t get anything from this particular promo.

None of this does much to address the overall community reception of Shadowlands, of course, and it sure does look like a cheap way for Blizzard to count a whole bunch of new MAUs, but at least if you’re still curious about Dragonflightyou get an expansion and a character boost for free.

Source: Official Site; thanks to Bruno for the tip!
Activision-Blizzard is considered a controversial gaming company owing to a long string of scandals over the last few years, including the Blitzchung boycott, mass layoffs, labor disputes, and executive pay fiasco. In 2021, the company was sued by California for fostering a work environment rife with sexual harassment and discrimination, the disastrous corporate response to which compounded Blizzard’s ongoing pipeline issues and the widespread perception that its online games are in decline. Multiple state and federal agencies are investigating the company as employees unionize and call for Bobby Kotick’s resignation. As of 2022, the company is being acquired by no less than Microsoft.
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