transmedia synergy
Fortnite embeds an official Alan Wake gameplay experience as Fortnitemares is underway
Who wouldn't want to play the somber and atmospheric Alan Wake within the cartoon-y and generally more colorful pastiche of Fortnite? Yes, it's true:...
Funcom releases a free Conan Exiles-themed text adventure
Just because Conan was an illiterate brute who'd much rather be burning down libraries than curling up with a good book in an overstuffed...
Transmedia madness roundup: PUBG’s KFC collab, Animal Crossing’s LEGO figs, and Roblox’s Barbie experience
The strange bedfellows made of game studios and other brands has been A Thing for a while - we've even made a whole Golden...
Fae Farm launches cross-promos with fast food and grocery chains, heralds strong initial sales
Any game is happy to herald that it's doing big things, but how many of those games are eager to announce partnerships with Dippin...
Diablo’s Inaris and Lillith are among the guest characters being sold in Call of Duty Season 6
The current iterations of Call of Duty are apparently going to be absolutely awash in things when Season 6 arrives to Modern Warfare II...
Magic: the Gathering Arena is teaming up with IHOP (yay pancakes?)
Down at the plaza, there is an IHOP and a Denny's locked in a struggle like rival gangs in West Side Story. Who will...
Overwatch 2 enlists John Cena to hawk August’s PvE story missions – and the associated bundle purchase
It would appear as if Overwatch 2 is going to some lengths to promote August 10th's Invasion update. Blizzard decided to introduce a hacker...
War Thunder launches a crossover event featuring enemies from the single-player FPS Atomic Heart
The Soviet alt-history FPS Atomic Heart and the historical military vehicle battler War Thunder have clapped hands for an intriguing collaboration event featuring one...
Rocket League announces a Transformers crossover featuring Bumblebee and that’s it
It seems like Transformers would be a pretty big asset in a match of Rocket League, what with the whole "cars that turn into...
Diablo IV contends with server issues, Megan Fox promo, and Whoopi Goldberg yelling at Blizzard
The launch week for Diablo IV continues to be both enthusiastic and shaky, with server issues and unexpected downtime plaguing the online ARPG. Some...
Riot Games collabs with Coca-Cola on Coke Ultimate flavor, the taste of League of Legends XP
You know, I came very close to sending a MOP staffer in California to the reveal of this promo, but since it has almost...
Grab a Lords Mobile new player bundle in honor of its How to Train Your Dragon crossover
File this one under "weird collabs, but not even the oddest one we've covered today because it's been one of those days":Â IGG's seven-year-old multiplayer...
Korea Tourism Board uses Black Desert’s upcoming Land of the Morning Light as ad campaign theme
We all know that Black Desert is a Korean MMORPG. We also know that the Land of the Morning Light update is on its...
World of Warships announces a collab with Popeye the Sailor Man in support of World Ocean Month
What happens when a charitable initiative, a spinach-eating sailor man, and World of Warships collide? One of the weirder yet more wholesome transmedia synergy...
SMITE introduces Ix Chel the Light Weaver and kicks off a G.I. Joe collaboration in latest patch
The MOBA SMITE continues to pull from '80s and '90s cartoon antiquity with its latest update. This time around, it's launching a collaboration event...
Fortnite’s newest patch kicks off the battle royale’s collab with Attack on Titan
Attack on Titan is the latest anime universe to wriggle its way into the battle royale world of Fortnite. The shooter's newest patch has...
Perfect Ten: 10 features that take Star Trek Online out of this world
In returning to Star Trek Online after a couple of years away, I did something brand-new this time around: I brought my Star Trek-obsessed...
Blizzard is handing out Diablo IV early beta access in exchange for eating Kentucky Fried Chicken
File this one along with the other weird gaming promos we've seen this week: Blizzard is partnering with Kentucky Fried Chicken aka KFC to...
Final Fantasy XIV and Puma are collaborating for a new line of shoes, shirts, and pants
You might not think that Final Fantasy XIV wants to be Destiny 2, since the two games play differently and are made by different...
Overwatch 2 launches a cosmetics-filled collab with One Punch Man anime
"Mom, I want to play Fortnite!"
"Why is that, Bobby-Sue?"
"Because it has all sorts of cool anime characters in it!"
Mom holds up a new trailer...
