transmedia synergy
Overwatch 2 enlists John Cena to hawk August’s PvE story missions – and the associated bundle purchase
It would appear as if Overwatch 2 is going to some lengths to promote August 10th's Invasion update. Blizzard decided to introduce a hacker...
War Thunder launches a crossover event featuring enemies from the single-player FPS Atomic Heart
The Soviet alt-history FPS Atomic Heart and the historical military vehicle battler War Thunder have clapped hands for an intriguing collaboration event featuring one...
Rocket League announces a Transformers crossover featuring Bumblebee and that’s it
It seems like Transformers would be a pretty big asset in a match of Rocket League, what with the whole "cars that turn into...
Diablo IV contends with server issues, Megan Fox promo, and Whoopi Goldberg yelling at Blizzard
The launch week for Diablo IV continues to be both enthusiastic and shaky, with server issues and unexpected downtime plaguing the online ARPG. Some...
Riot Games collabs with Coca-Cola on Coke Ultimate flavor, the taste of League of Legends XP
You know, I came very close to sending a MOP staffer in California to the reveal of this promo, but since it has almost...
Grab a Lords Mobile new player bundle in honor of its How to Train Your Dragon crossover
File this one under "weird collabs, but not even the oddest one we've covered today because it's been one of those days":Â IGG's seven-year-old multiplayer...
Korea Tourism Board uses Black Desert’s upcoming Land of the Morning Light as ad campaign theme
We all know that Black Desert is a Korean MMORPG. We also know that the Land of the Morning Light update is on its...
World of Warships announces a collab with Popeye the Sailor Man in support of World Ocean Month
What happens when a charitable initiative, a spinach-eating sailor man, and World of Warships collide? One of the weirder yet more wholesome transmedia synergy...
SMITE introduces Ix Chel the Light Weaver and kicks off a G.I. Joe collaboration in latest patch
The MOBA SMITE continues to pull from '80s and '90s cartoon antiquity with its latest update. This time around, it's launching a collaboration event...
Fortnite’s newest patch kicks off the battle royale’s collab with Attack on Titan
Attack on Titan is the latest anime universe to wriggle its way into the battle royale world of Fortnite. The shooter's newest patch has...
Perfect Ten: 10 features that take Star Trek Online out of this world
In returning to Star Trek Online after a couple of years away, I did something brand-new this time around: I brought my Star Trek-obsessed...
Blizzard is handing out Diablo IV early beta access in exchange for eating Kentucky Fried Chicken
File this one along with the other weird gaming promos we've seen this week: Blizzard is partnering with Kentucky Fried Chicken aka KFC to...
Final Fantasy XIV and Puma are collaborating for a new line of shoes, shirts, and pants
You might not think that Final Fantasy XIV wants to be Destiny 2, since the two games play differently and are made by different...
Overwatch 2 launches a cosmetics-filled collab with One Punch Man anime
"Mom, I want to play Fortnite!"
"Why is that, Bobby-Sue?"
"Because it has all sorts of cool anime characters in it!"
Mom holds up a new trailer...
Riot Games alums form The Believer Company, putting $55M investment to work on possible MMO
The parade of new studios formed from major gaming industry players and backed by serious venture capital investor cash continues today with the formal...
Roblox ends 2022 with over $2 billion in revenue but nearly $1 billion in net losses
The 2022 fiscal year has wrapped up for Roblox, and once again it's a year of contradiction, as the company reported over $2 billion...
EG7 Q4 2022: Revenues are up thanks to mobile as LOTRO sees ‘mainstream resurgence’
Enad Global 7's Q4 2022 investor report dropped over the weekend, with a recap of the year for Swedish games corp EG7 and its...
Sea of Thieves highlights Halo-themed cash shop items and confirms a delay for its next Adventure
Has your time in Sea of Thieves been missing some Master Chief style? Then you're in luck because tomorrow, February 16th, there will be...
Geralt of Rivia arrives to Fortnite as battle pass cosmetics and an in-game task list
Fans of the RPG series The Witcher already know that its main protagonist Geralt of Rivia gets around, but he's also been getting around...
ArcheAge has launched a limited-time collaboration with designer furniture maker Nouhaus
Collaborations often make for some very strange bedfellows but even we have to admit to some surprise when we learned that ArcheAge and designer...
