All right, so rebranding the Battle.net app didn’t work out as well as Blizzard had hoped. But the company remains bound and determined to make the app something you use on the regular rather than just your World of Warcraft launcher, and as a means to that end the developers have added a new Social tab as rumored. Now you can more easily organize your friends and merge them into the new Blizzard Groups feature.
What are Blizzard Groups? Well, they’re… a lot like chat channels in some other app out there that a lot of people like. But these are more Blizzard-y. You can also customize your avatar and profile, like… well, like that other app we mentioned. And you can gift people things in your favorite Blizzard games, which is… well, that’s uniquely suited to Battle.net, seeing as how it ties all of the Blizzard games together. And Destiny 2, which is coming out shortly on the PC. Pure coincidence, we’re sure.