Activision-Blizzard talks battle royale and saving Destiny 2 as stock slowly recovers after Dow Jones snafu

Yesterday we teased ActiBlizz for putting out another boring quarterly financial report about its ever-growing piles of money, but even with World of Warcraft doing well, the announcement turned out to be interesting – and not entirely in good ways.

For starters, as Bloomberg and GIbiz report, Dow Jones apparently published old data as new ahead of the financial call yesterday, causing Activision-Blizzard stock – as well as Electronic Arts and Take Two stock – to tumble, with ActiBlizz falling 6.3%. Within a few hours, corrections and proper numbers had been published, and the stocks all rose again, with ActiBlizz closing 2.3% down.

“We regret our error as well as inadvertently breaking the embargo,” Dow Jones admitted. “We have issued a correction and are reviewing our processes.”

Meanwhile, during the investor call itself, multiple Activision execs talked up the battle royale genre while admitting its own games had been hit by the Fortnite/PUBG phenomenon. Activision CFO Spencer Neumann categorized it as “near-term impact from battle royale” on the company’s holdings. Bobby Kotick all but said the corporation would be “quick to figure out how to capture inspiration from innovation” insofar as the BR genre.

And Destiny 2, which didn’t get a mention in the written report, did get a mention during the call itself. As GIbiz relates, Activision COO Coddy Johnson didn’t argue with an investor who inquired about the plan to fix Destiny 2 and its flagging playerbase; instead, he promised to “make the player more powerful, provide rewards, and make the endgame more meaningful.”

Source: Bloomberg via GIbiz, GIbiz
SHARE THIS ARTICLE
Code of Conduct | Edit Your Profile | Commenting FAQ | Badge Reclamation | Badge Key

15
LEAVE A COMMENT

Please Login to comment
  Subscribe  
newest oldest most liked
Subscribe to:
Reader
Bango on Laurelin

Hated D2. Waste of money.

K38FishTacos
Reader
K38FishTacos

Aren’t they mostly working on Destiny 3? I would expect a lot for D2.

Bannex
Reader
Bannex

How to save destiny 2?

No one said more content….?

Doubling down on power and rewards is not what people are asking for lol.

How is the entire company so damn oblivious?

Reader
Roger Melly

I see Destiny 2 is the headline game for this months humble bundle .

Reader
rafael12104

So, first about the Dow. Sheezus… hey mistakes happen but this is one of those situations which requires triple confirmation. And as shareholders lost real shareholder value, Dow Jones is going to pay. An apology? That’s nice. Line up the lawyers, boys!

D2. Trying to unring that bell won’t work. The games rep is in the crapper and will remain there. If Bungie listens to its players it may lessen the stench. But I hope they realize that what they are doing now is for the survival of D3.

Mewmew
Reader
Mewmew

Yeah, thanks for the apology but damn. Anything like that needs to be seriously investigated to make sure it was an error to begin with, but I’d also be looking into if anybody over there needed suing because of this.

Not knowing anything much about the laws surrounding it all however and if they are the least bit liable for “accidental” wrong information I have no clue (accidental is the key word here), but it sounds like something more than an apology is needed considering the after effects of it all.

Reader
rafael12104

Exactly. If you, as the Dow, are going to post financial information, you have to double check your info and even get a third party to verify the information a third time. There has to be a process in place that you do everything in your power to ensure there are no mistakes.

It is going to be an expensive lesson for Dow Jones. It will be settled quietly out of court, I’m sure, to avoid further publicity. But I’m also sure lawyers representing shareholders will hold Dow Jone’s feet to the fire until they get the money they deserve. ;)

Reader
Dug From The Earth

I really dont think more power and rewards are gonna bring people back to destiny. The “absence” of that isnt really what caused those players to leave in the first place.

Here is an analogy for one of the major flaws that caused many to leave the game…

Imagine going to a big party, where everyone there lacked the ability to talk with each other.

Sounds fun right?

Bungie is freaking clueless as to what their players want… Or maybe they simply dont care.

Xijit
Reader
Kickstarter Donor
Xijit

Bungie cared back when Bungie was Bungie … now it is Bung-Act (which fittingly sounds kinda like the early morning BM that they have become) and everyone can go fuck themselves on what they want, unless it is Lockboxes and shallow PvP.

Reader
Hirku

How about Bungivision? Or Activbung?

Xijit
Reader
Kickstarter Donor
Xijit

I like “Activ-Bung”

Reader
Jerry

Destiny 2, more rewards, more power? How about more choices? The classes are very.shallow and tend to have one spec that.people play. The classes themselves do not offer very different playstyles. It is a boring game that leads you by the hand. Not worth anyone’s time.

Reader
Kickstarter Donor
Greaterdivinity

The total absence of Destiny 2 was actually pretty stunning, and goes a long way in validating a lot of the concerns about the population cratering that folks have had (based in part off of Trials data that fanboys claim is “misleading”).

Rough. I really hope they can sort shit out by September, but they’re going to have a serious uphill battle trying to get a really salty and untrusting community to buy into a full expansion (what, $40?) later this year despite the improvements they’ve been making lately. Oh well, Warmind will be out soon enough so we’ll see if it disappoints like CoO or if Bungie is starting to get their shit figured out.

Xijit
Reader
Kickstarter Donor
Xijit

The only thing Bungie has been concerned with (clear back to when the Taken King gutted the base game) is how to con Purchasing Units (AKA Players) into buying lockboxes.

Reader
Danny Smith

After their big ’12 million players on launch day’ thing they have been totally silent about player numbers but census using the app and trails and so on suggest the playerbase may have fallen by as much as 98.2% in the first 6 months of release.

For a franchise reportedly costing 500 million+ it must seem like quite the money hole when even WoW in a end of expansion content lull is doing better than usual.