Daybreak filed for yet another studio trademark just a week ago

    
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Last week, we covered some odd happenings over at the MMORPG company formerly known as SOE and now known as Daybreak, and today we’ve got a few more to add to the pile.

Some backstory: In June, Daybreak filed for trademarks for Darkpaw Games and Rogue Planet Games, adding to the filing for Bronze Age Studios last year, which we speculated might mean the company’s about to split off its individual titles to separate substudios of some sort, as they seem to correspond with the EverQuest, PlanetSide, and DC Universe Online franchises. (If there’s one for Z1B1/H1Z1, it’s not been unearthed yet.) We also learned the company registered a new Daybreak Game Studios LLC on the same day it filed for the Darkpaw and Rogue Planet trademarks. Coincidentally – or maybe not – the studio also shut down its Player Studio program for all but PlanetSide 2, sparking concern, especially given it’s mid-July and we’ve yet to hear another peep about the PlanetSide Arena launch that was rescheduled for summer.

Now it appears the company’s regged another – this one last week on July 10th, the day we first published about the other trademarks, and it’s Golden Age Studios, a possible follow-up to the previously regged Bronze Age Studios, which we’d speculated had to do with the DC Comics franchise and more specifically DC Universe Online. As Theoryforge’s MSandersonD notes, Daybreak has also been busy registering new domains to go with some (though not all) of the studio names it’s trademarked, including multiple iterations of Darkpaw Games, potentially an EverQuest franchise relative.

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Source: Twitter
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Grave Knight

They’re probably going to sell all their assets soon. Put them all in nice little boxes for ease of sell.

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Kheldar

Why do I think this sucks for anyone that bought the “Lifetime” subs?

oldandgrumpy
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oldandgrumpy

So middle management get to become publishers :)

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ilikain

Daybreak’s new business model, register company names, buy domains and then sell them to people that will actually make games!

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Richard de Leon III

If everquest finds a new home that actually cares, I’ll be all for it.

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wratts

I really hope this is the beginning of their exit strategy, and setting up different corporate entities is the pre-work to a divestiture.

It’s been 4 1/2 years since CN bought SOE, and five years is a very common private equity investment horizon. Maybe they feel like they’ve squeezed out costs well enough that someone who actually wants to own game companies will buy and run them?

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Jack Pipsam

Wish they’d just come out and announce their plans already.

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David Harrison

DBG is the poster child of companies that pray on their customers and scam them out of as much money as humanly possible.

Everybody from any management level and up involved in that company should be banned from working for any game development and/or publishing company in the future ever again.

DBG just plain needs to go away. 100% shut down, close the doors, and never ever come back in any form.

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Wilhelm Arcturus

In a world where Star Citizen exists?

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squid

DBG is the poster child of companies that pray on their customers

Wow, that’s very kind of them.

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David Harrison

You know there is a special place in Hell for those who point out grammar and spelling mistakes on the internet.

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Schlag Sweetleaf

‘Please Sir, I want some more.’ ™️

can i have some moar.jpg
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BalsBigBrother

I do wonder what all of this means for Lotro / DDO and the publishing deal they have with Daybreak. Hopefully if Daybreak do actually break up SSG will either not be affected or are able to find a new publisher if they need one.

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Richard de Leon III

Odds are not much, they are only the publisher. If anything maybe SSG can find a new home that’ll give em the money to make major improvements to LOTR in light of amazon releasing their own LOTR mmo.

kofteburger
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kofteburger

Spinning out development worked fine for UO, to be honest.