Blizzard offers piles of Hearthstone and World of Warcraft loot to boost subs

    
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If you were among the gamers who thought it was a little thirsty of Blizzard to finally be dishing out long-wanted changes in World of Warcraft just as the effects of a weak expansion, flopped patch, and major scandal were catching up with the game, well, this afternoon’s news won’t impress you. As part of the Hearthstone Mercenaries hoopla, Blizzard is offering several cross-promotional deals that get you loot in its different core titles.

For example, the company is encouraging gamers to sub to World of Warcraft for six months in exchange for stuff in WoW’s versions – including the Sapphire Skyblazers mount (for retail WoW) and Imp in a Ball toy (for WoW Classic) – as well as stuff in Hearthstone.

“Once you’ve purchased your subscription, you’ll receive 15 card packs to United in Stormwind, a Tavern Pass, and Battleground Perks. You’ll receive an additional 15 Mercenaries card packs with the release of Mercenaries on October 12. As an additional bonus, you’ll also receive 15 card packs from a future Hearthstone expansion along with 15 Mercenaries card packs, a Tavern Pass, and Battleground perks at a future date.”

Completing the Mercenaries tutorial in Hearthstone when it’s live will also unlock Sarge on the player’s World of Warcraft account – that’s the cute lil rat mount.

There’s a Diablo promo for Hearthstone too.

As we’ve noted, Blizzard has lost a total of 12 million monthly active players since the beginning of 2018 across all of its games, roughly equal to 31% of its playerbase over that time. Three million of those left in 2021 alone. The next financial quarter wraps up at the end of September, so it’s logical that Blizzard is trying to get its headcount up over the next few weeks so it doesn’t take another brutal hit in the investor report come October, which is certainly possible given the massive summer scandal revolving around the sexual discrimination and harassment lawsuit California filed against it in July.

Activision-Blizzard is considered a controversial company in the MMO and gaming space owing to a long string of scandals over the last few years, including the Blitzchung boycott, mass layoffs, labor disputes, and executive pay fiasco. Most recently, the company was sued by the state of California for fostering a work environment riddled with sexual harassment and discrimination, the disastrous corporate response to which has further compounded Blizzard’s ongoing pipeline issues and the widespread perception that its online games are in decline.
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Bryan Correll

the company is encouraging gamers to sub to World of Warcraft for six months

Exec 1: “How much time will we need to extract as much value as possible from the company before bailing?”
Exec 2: “I dunno. Maybe……six months?”
Exec 1: “Six months it is! Now lets get lootin’!”

MilitiaMasterV
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MilitiaMasterV

So we should add bribery and attempting to influence witnesses of sexual assault to their charges?

I mean, it’s not like corporations ever face legal repercussions in today’s world that they can’t just laugh off anyway…

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Andrew Clear

My 3 month sub is about to run out, so I will probably grab the 6 month and get the mount. While I will be missing some of those months, because Endwalker, I still do enjoy my time in WoW when I am playing it.

I am just a different type of gamer though, I don’t care if a developer listens to my feedback, etc. I let them develop the game, and if I am not having fun I play another.

As far as the lawsuit, etc, I would not cancel a sub for that reason, nor boycott. The bad actors need to be punished, not people who didn’t have anything to do with that. Boycotts cost companies to lose revenue, which then in turn costs people to lose their jobs. I understand people will lose jobs when the product they are selling is not what the consumers want to consume, but I cannot be on board with costing people their jobs because someone else did something I found morally objectionable. Because, at the end of the day, I don’t find it moral to punish everyone for the sins of a few.

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Danny Smith

“UwU we did a fucky wucky pwease pad out MAU for mister sharehowdah!”

mike orc.png
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Dobablo

Meme it up fuzzball.

5lhzhg.jpg
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Ben Stone

This isn’t new though, they have been rolling these out for years now to lock people into 6 month subscriptions.

Not defending Blizz, I’m sure they are plenty desperate what with all the promised WoW backflips, but this isn’t really part of that, this is just business as usual.

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Dobablo

That there is a bonus for 6-month subs is now relatively standard but the bundle is is bigger than usual. Previously they have tended to stick to just the the mount/pet bit. The Hearthstone goodies are extra.

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Hurbster

Oh dear, what a shame.

Moving on…

Oh, lots of us already have.

Saluka
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Saluka

Already had time to do things like this before issues happens and plus it’s still crap anyways. It’s like when possible elects run a campaign when I already know who I’m voting for before the campaign begins.

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Your Honor

Loads of people are already unhappy about the boost and the mount for classic tbc and they are adding more crap.

I’m ready. I made my piece. Time for Blizzard to die now.

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Ashfyn Ninegold

Investor call loot.

And why would I abandon all my principles for a flying mount that can’t fly in Shadowlands because hurt dev feelings.

Now if Blizz wants me back, it’ll have to give me that special mount that will always allow me to fly forever in every upcoming expansion.

Okay, just kidding about the Fly Always Anywhere Mount. I want it, badly. But not bad enough to give time or money to misogynistic pig slime.

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Utakata

“Investor call loot.”

I’m pretty sure whatever comes down that line in October will be epic, lol…

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Bryan Correll

Uta predicts Acti-Blizz will be bought out by Epic, right there in black and white.