MMO Business Roundup: Bethsoft Moscow, A:IR publishing, OSU esports, SpatialOS, and Square-Enix


Business business business numbers, is this working?! Let’s dip into some of the scattered online gaming business tidbits of the week that might otherwise slip through the cracks.

Bethsoft Moscow

According to a press release issued this morning, Bethsoft has opened up a new office in Moscow, Russia, to “directly oversee sales and marketing in Russia and CIS, underscoring Bethesda’s commitment to its global publishing operations.” MMO players will recall that Bethsoft is the parent company that publishes Elder Scrolls Online as well as the upcoming Fallout 76.

AIR Korea

We knew Kakao Games was going to be publishing Bluehole’s steampunk-fantasy MMORPG Ascent: Infinite Realm here in the west. Apparently, Kakao will also be publishing the game in South Korea as well. Huh.

OSU esports

The Ohio State University has created an interdisciplinary course set for esports, including coaching and marketing, complete with an 80-seat esports arena. Tell that to your mom who still thinks gaming is a waste of time. (Thanks for the tip, Ashfyn!)

SpatialOS and Unity

SpatialOS developer Improbable rolled out a GDK specifically to enable integration with Unity development. As we’ve previously covered, SpatialOS is used by multiple MMOs, including Worlds Adrift, and the company has received staggering investment hauls from folks eager to double down on the Improbable’s vision of the future of online games. You might also recall that MMO Chronicles of Elyria dropped the platform in part because of its lack of integration with Unreal.

Square Enix scores Blizzard exec

Remember Blizzard’s John Heinecke? He was last the VP of Global Publishing over at Overwatch, after having “led the global launch campaigns” for Hearthstone and Diablo III too. Now he’s the Chief Marketing Officer of Square Enix.

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