Massively OP’s not-so-serious end-of-the-year awards continue today with our blooper award for weirdest MMO cross promotion. And the winner is…
Guild Wars 2 bubble tea
It’s admittedly hard to beat Destiny 2-themed candles, but ArenaNet sure tried: This year, it partnered with a bubble tea company, Kung Fu Tea, to dispense Guild Wars 2-themed bubble tea drinks in the real world and in-game items for signing up on the tea shop’s website.
Of course, the whole thing turned out to be a trainwreck of bots and undelivered rewards and post facto rule changes. But still.
Runner-up to Red Dead Redemption 2’s clothing line. Sure, why not. That’s a thing.
Want to nominate another winner? Let us know in the comments, and don’t forget to check out our serious MMO awards while you’re at it.
