Daybreak launches new site, triggers week of celebratory events

    
103

Daybreak Game Company now has a new home and logo to make its transition from Sony Online Entertainment complete.

“We are so proud of our new company branding as it truly reflects who we are as an organization and captures our vision of approaching each new day as an opportunity to move gaming forward,” said Daybreak President John Smedley on Reddit.

To celebrate the re-launch of the studio, Daybreak is hosting a week of events and activities, both in-game and out. These events include double XP boosts in EverQuest, EverQuest II, and PlanetSide 2, as well as several developer livestreams.

[Source: Daybreak, Reddit, Daybreak Week schedule]
newest oldest most liked
Subscribe to:
Morreion
Guest
Morreion

The Lidless Eye slowly turns its gaze off across Mordor to the Free Lands…

goettel
Guest
goettel

Sound like a ransom demand coming up.

Wratts
Guest
Wratts

I don’t know if anyone else had this happen, but I at least got 14 days free all-access with this yesterday.  No email or anything, but went to read the Rum Cellar features on SOE site and noticed my account had been re-upped for free

sciencestick
Guest
sciencestick

ah the internet where everyone is an expert and everything is worth getting upset about lol

amoranth
Guest
amoranth

Reminds me of the comicon and Asus’ Republic of Gamers logos. Also the eye of sauron. derp.

It definitely screams “villainous” and “evil mastermind”, complete with a super hero vibe. Definitely does NOT say Everquest or mmos to me, more like aggressive pvp and survival games. It fits with their H1Z1/DCUO/Planetside half maybe, but it clashes with all of the EQ/LM side. It is very stark and extremely polarizing, and rather juvenile; I do not think it was a smart decision. U want 2 be RIOT lil bit don’t you Daybreak? Your name is Daybreak… it’s not intimidating or cool, sorry. You chose it. You aren’t going to turn “Daybreak” into something aggressive and hip, not successfully anyway. Work to your strengths, don’t push it and make yourselves look unprofessional.

Also looks like it’s trying too hard to horn in on the owl symbolism/Illuminati all-seeing-eye fad that the kiddies think is soooo naughty and dark, cause all the pop stars play with that symbolism for attention these days. Don’t know if that was intended or not, but that’s what I’m all-seeing. *Sigh* Please make better decisions soon DB. It’s just a logo, it’s not the end of the world, but I hope this isn’t an portent of things to come.

melissamcdon
Guest
melissamcdon

Anybody else thinking tater chips?

melissamcdon
Guest
melissamcdon

BrotherMaynard
“in ancient days of Khem
A pharaoh was praising
the sun above Amon, Osiris, mother Isis, and Thoth
the gods would punish the hybris of pharaoh
he wrapped himself in false sunshine
he was the founding father of the only god
but he provoked a fit of rage
son of the sun, it was his name
son of the sun, the sun will burn your wings
son of the sun, beware of Aten
son of the sun, your god will let you down”   – Therion, “Son of the Sun”

melissamcdon
Guest
melissamcdon

spacetail i believe you’re seeing a watercolor effect, which would certainly not produce a true gradient.   I think it looks just the way they meant for it to.
Which is, unfortunately, a little creepy.

melissamcdon
Guest
melissamcdon

“Sauron MUST be praised.”  – Ewan Dobson