SuperData August 2019: WoW Classic drives a massive subscription surge


Alright, all you armchair business analysts, it’s time to look over SuperData’s sales research report for August 2019. Get your best arguments ready and try not to make Bree groan while moderating your responses. Here we go!

Surprising nobody, WoW Classic raked in huge numbers for Blizzard in terms of subscriptions: Subscription revenue jumped 223% in August when compared to July. However, it still falls short of the revenue total when compared to 2018’s Battle for Azeroth numbers, the last time WoW (West) broke into the top three on PC.

In terms of top grossers, Dungeon Fighter Online hits the top mark for PC, pushing League of Legends out of the way once again, while Fortnite makes the #1 spot on consoles. Top performers on PC also include respectively. Pokemon Go has hit a new high water mark in terms of sales, making $176 million in August and cresting its peak revenue when it launched in 2016. “Pokémon GO generated $176 million in August, marking its highest point since peaking in 2016,” SuperData argues. “Outperformance was partly driven by a flurry of in-game events as Niantic capitalized on what is typically the game’s strongest month.”

Here’s all of SuperData’s 2019 reports so far:

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